TV ONE RANKS AMONG TOP 3 AD-SUPPORTED CABLE NETWORKS WITH BLACK P25-54 IN WEDNESDAY PRIMETIME 3Q15 TO DATE
Network's Sept. 16 Season Finales Take Top Primetime Spots:
"Hollywood Divas" # 1 Original Telecast at 9 p.m. ET;
"Born Again Virgin" #1 Original Telecast at 10 p.m. ET;
"Unsung" # 2 Original Telecast (behind Republican debate) at 8 p.m. ET
SILVER SPRING, MD. - SEPT. 21, 2015 - TV One announced today it has ranked as a Top 3 Ad-Supported Cable Network among Black 25-54 for the past 11 consecutive Wednesday night primetime (8-11 p.m. ET) slots. The network's Wednesday, Sept. 16, line-up of original programming fare finales - Unsung, Hollywood Divas and Born Again Virgin - also reached 1.6 million unique Black viewers 2+.
"We're pleased that we were able to leverage the 41% season-to-season growth of Unsung and the 12% season-to-season growth of Hollywood Divas to successfully launch our first single-camera scripted comedy, Born Again Virgin," said Brad Siegel, President of TV One. "Moreover, it's rewarding to see that our consecutive three-hours of original programming on Wednesdays, along with our increased marketing and social media efforts, are resulting in a positive viewer response."
Contributing to the Sept. 16 success was the network's premiere of Hollywood Divas: Reunion Part 2 (9-10 p.m. ET), the docu-reality series' second episode of its second season two-part finale, which landed the No. 1 original telecast on Cable at 9 p.m. ET that evening among key Black demos: W25-54 (4.49, 256K), P25-54 (3.20, 318K) and P18-49 (2.59, 286K). In addition, Unsung'smid-season finale featuring YoYo secured the No. 2 original telecast on Cable at 8 p.m. ET among Black HHLDS (5.63, 500K), W25-54 (5.33, 305K), P25-54 (4.18, 415K), W18-49 (3.86, 240K), P18-49 (3.10, 343K) and P2+ (2.45, 588K); behind CNN's Reagan GOP Debate. Closing out the night, TV One's newest comedy Born Again Virgin grabbed the Top 2 original telecast slots in the 10 p.m. ET hour among Black P25-54 (Episode 109 ranked No. 1 and Episode 112 ranked No. 2).
TV One's Wednesday night original programming continues with the mid-season premiere ofthe award-winning series Unsung on Oct. 7 at 8 p.m. ET. The rest of the eighth season features a new line-up of incredible talents - KC and The Sunshine Band, Kashif, Chante Moore, H-Town, Jennifer Holliday and Nate Dogg - whose poignant stories offer insight into their trials and tribulations faced both in private and public forums.
Source: Nielsen TV Toolbox, Live+3; (06/29/15-09/16/15) Wed Prime Performance Cable Ranker, AA Key demos. Hollywood Divas S2Reunion Part 2 Performance, Premiere Night Cable Program Ranker, AA Key Demos. Unsung Performance, Premiere Night Cable Program Ranker, AA Key Demos. Born Again Virgin Performance, Premiere Night Cable Program Ranker, AA Key Demos. All reach stats based on P2+, 1 Min Qualifier (premiere & encores).
Unsung is narrated by actor Gary Anthony Williams and is Executive Produced by Arthur Smith, Kent Weed and Frank Sinton of A. Smith & Co. Productions for TV One. Mark Rowland is Co-Executive Producer. Lamar Chase is Producer; Jubba Seyyid is Executive in Charge of Production; Robyn Greene Arrington is Vice President of Original Programming; and D'Angela Proctor is Head of Original Programming and Production for TV One.
Hollywood Divas is produced by Thinkfactory Media for TV One. Executive Producers are Carlos King for King's Kingdom Reign Entertainment and Todd Tucker for Tucker's TTucker Productions. Lamar Chase is Producer; Robyn Arrington Greene is Executive in Charge of Production and Vice President of Original Programming; and D'Angela Proctor is Head of Original Programming and Production for TV One.
Born Again Virgin was created by Ranada Shepard and is produced by Eric Tomosunas of Swirl Films. Alyson Fouse serves as showrunner for the series. For TV One, Lamar Chase is Producer; Tia A. Smith serves as Executive in Charge of Production; Robyn Greene Arrington is Vice President of Original Programming; and D'Angela Proctor is Head of Original Programming.
About TV One:
Launched in January 2004, TV One (www.tvone.tv) serves 57 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain, inform and inspire a diverse audience of adult Black viewers. The network is the exclusive home of News One Now, the only live daily news program targeting Black viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is solely owned by Radio One [NASDAQ: ROIA and ROIAK, www.radio-one.com], the largest radio company that primarily targets Black and urban listeners.
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