In Late-Night Metered-Market Household Averages for Saturday night:
· "Saturday Night Live," with host Amy Schumer and musical guest The Weekend (3.9/10 in metered-market households, 1.9/9 in adults 18-49 in the local people meters) is the night's #1 telecast on the Big 4 networks in both metered-market households and 18-49 in the local people meters, beating all primetime telecasts on those nets.
· The Oct. 10 "Saturday Night" grew +3% versus the year-ago telecast in metered-market households (3.9 vs. 3.8 on Oct. 11, 2014) and increased by +6% in 18-49 in the local people meters (1.9 vs. 1.8).
· Note that "SNL" adds significant viewership via time-shifting, with originals last season growing by an average of +44% going from "live plus same day ratings" to "live plus seven day" in adults 18-49 (from a 1.84 rating to a 2.65).
Saturday Primetime Results:
Note: With the NASCAR race from Charlotte postponed by rain, NBC carried an encore telecast of "The Voice" from 8-10 p.m. and a "Saturday Night Live" rebroadcast at 10.
· A rebroadcast of "The Voice" (0.4/1 in 18-49, 1.7 million viewers overall from 8-10 p.m. ET) grew from its first half-hour to its fourth in adults 18-49 (0.3 to 0.4), total viewers (1.4 million to 1.8 million), women 25-54 (0.3 to 0.5) and women 18-34 (0.1 to 0.4).
· At 10 p.m. ET, an encore telecast of "Saturday Night Live" (0.4/1 in 18-49, 1.6 million viewers overall) maintained its rating from half-hour to half-hour in adults 18-49 (0.4 vs. 0.4) and adults 25-54 (0.6 vs. 0.6), despite the 10 p.m. hour.
NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
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