NBC LEADS MONDAY AMONG THE BIG 4 NETWORKS IN 18-49, WITH WEEK-TO-WEEK GAINS FOR 'VOICE' AND 'BLINDSPOT'
'BLINDSPOT' IS PROJECTED TO GROW TO A 4.4 RATING IN 18-49 AFTER SEVEN DAYS OF TIME-SHIFTING AND ALTERNATE-PLATFORM VIEWING
Monday Primetime Results:
NBC is currently #1 for Monday night among the Big 4 networks in adults 18-49, as well as adults 18-34, adults 25-54 and all key adult-female demos, pending updates.
Note that NBC carried NFL football in the Baltimore market.
"Blindspot" (2.2/7 in 18-49, 8.1 million viewers overall from 10-11 p.m. ET):
· Is currently up +5% week to week in 18-49 and +3% in total viewers (8.083 million vs. 7.817 million), pending updates.
· Currently ranks #1 in the slot among the ABC-CBS-NBC dramas in every key demo (including a tie in men 18-34).
· Is up +38% versus NBC's average in the slot last season in 18-49 (2.2 vs. 1.6).
· In six weeks, has delivered NBC's six highest ratings in the slot, excluding sports, in the last 11 months (since Nov. 17, 2014, 2.2 with "The Blacklist").
· NBC Research is projecting a 4.4 rating in 18-49 after seven days of time-shifting and alternate-platform viewing.
· "Blindspot" delivers heavy time-shifting and VOD viewership:
· Last week's "Blindspot" grew by +74% in 18-49 rating going from L+SD to L+3 ratings (2.12 to 3.68) and by 4.4 million viewers overall (7.8 million to 12.2 million)..
· Last week's "Blindspot" grew in L+3 by 4.402 million, the biggest lift of the night, ahead of "Big Bang Theory" (+4.226 million)..
· Upscale: "Blindspot" is generating a strong upscale audience, indexing at a 127 among adults 18-49 living in home with $100K+ incomes.
"The Voice" (3.1/9 in 18-49, 11.9 million viewers overall from 8-10 p.m. ET):
· Is currently growing week to week by +3% in 18-49 (3.1 vs. 3.0) and +4% in total viewers (11.858 million vs. 11.400 million), pending updates.
· Is currently winning the time period among the Big 4 in adults 25-54 and all key adults-female demos, as well as adults 18-34 (tie).
· Jumps +24% versus what the prior cycle was averaging in last May's sweep (3.1 vs. 2.5) and is up +14% in total viewers (11,858 million vs. 10.440 million), despite last night's competition from CBS's "Big Bang Theory" and "Supergirl" premiere, as well as ESPN's NFL football.
· Will add substantial viewership via time-shifting and VOD -- so far this season, Monday's "Voice" has grown in L+7 vs. L+SD by +26% in 18-49 rating (from a 3.39 to a 4.27) and 2.5 million viewers overall (12.2 million to 14.7 million).
· Upscale: Monday's "Voice" is delivering a solidly upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes ("most current," including L+3, 100 represents an average concentration of those homes).
In Late-Night Metered Markets Monday Night:
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.3/9; "Late Show with Stephen Colbert," 2.2/6; and ABC's "Jimmy Kimmel Live," 1.8/5.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2/6; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.5/2.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.5/5 in metered-market households) beat CBS's "Late Late Show" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.2/2).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
|