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[11/18/15 - 08:26 AM]
"The Muppets" Improves Its Slot for ABC by 77% This Season in Adults 18-49
ABC spins the numbers for Tuesday, November 17.
[via press release from ABC]

ABC's Fresh Off the Boat is Up in Adults 18-49 and Adults 18-34

The Muppets (8-8:30pm - 3.9 million and 1.2/4 in AD18-49): At 8pm against NBC's The Voice and CBS' top-rated NCIS, ABC freshman The Muppets defeated its comedy competition on Fox by 20% in Adults 18-49 (1.2/4 vs. 1.0/3 for Grandfathered). The Muppets held even week to week in Total Viewers and Adults 18-49, while gaining Women 18-49 (+7%) and Women 25-54 (+13%).

· Including TV Playback (Most Current season-to-date ratings through 8 weeks), The Muppets is improving its slot for ABC by 1 full rating point in Adults 18-49 (+77% - 2.3/8 vs. 1.3/4).

Fresh Off the Boat (8:30-9pm - 3.8 million and 1.4/4 in AD18-49): Building on its lead-in at 8:30pm (+17%), ABC's Fresh Off the Boat also beat out its Fox comedy competition in the slot, leading by 56% in Adults 18-49 (1.4/4 vs. 0.9/3 for The Grinder). Fresh Off the Boat was up week to week in Adults 18-49 (+8%), Adults 18-34 (+13%) and across all key Women demos: W18-34 +10%, W18-49 +6% and W25-54 +11%.

· Including TV playback (Most Current season-to-date ratings through 8 weeks), Fresh Off the Boat is boosting its slot by 75% in Adults 18-49 for ABC over the same point last season (2.1/7 vs. 1.2/4).

Marvel's Agents of S.H.I.E.L.D. (9-10pm - 3.6 million and 1.3/4 in AD18-49): At 9pm opposite increased drama competition from NBC's Chicago Med debut, ABC's Marvel's Agents of S.H.I.E.L.D. was up week to week in Total Viewers (+3% - 3.6 million vs. 3.5 million) and remained even in Adults 18-49 (1.3/4).

· Live + 7 Day Season to Date: On average in L7 this season, S.H.I.E.L.D. adds 1.1 rating points in Adults 18-49 (+73%) to its L+SD number (1.5 rating -> 2.6 rating), ranking as the #1 scripted show in the slot on each telecast this season.

Quick Take for Tuesday, November 17, 2015 (Fast Affiliate Live + Same Day Ratings)

"The Muppets" Improves Its Slot for ABC by 77% This Season in Adults 18-49

"Fresh Off the Boat" Builds on Its Lead-in and Is Up Week to Week in Adults 18-49

Against Increased Drama Competition, "S.H.I.E.L.D" Gains Viewers Week to Week

Tuesday Night (11/17/15) -- ABC Total Viewer and Adult 18-49 Projections

"The Muppets": L3 = 5.2 million/1.6 rating and L7 = 5.8 million/1.8 rating

"FOTB": L3 = 5.2 million/1.9 rating, L7 = 5.5 million/2.0 rating and MP+35 = 2.8 rating

"S.H.I.E.L.D.": L3 = 5.5 million/1.9 rating, L7 = 6.1 million/2.1 rating and MP+35 = 2.6 rating

Live + Same Day Results:

"The Muppets" (8:00-8:30 p.m. - 3.9 million and 1.2/4 in AD18-49):

At 8:00 p.m. against NBC's "The Voice" and CBS' top-rated "NCIS," ABC freshman "The Muppets" defeated its comedy competition on Fox by 20% in Adults 18-49 (1.2/4 vs. 1.0/3 for "Grandfathered"). "The Muppets" held even week to week in Total Viewers and Adults 18-49 while gaining Women 18-49 (+7%) and Women 25-54 (+13%).

· Including TV Playback (Most current season-to-date ratings through 8 weeks), "The Muppets" is improving its slot for ABC by 1 full rating point in Adults 18-49 (+77% - 2.3/8 vs. 1.3/4).

"Fresh Off the Boat" (8:30-9:00 p.m. - 3.8 million and 1.4/4 in AD18-49):

Building on its lead-in at 8:30 p.m. (+17%), ABC's "Fresh Off the Boat" also beat out its Fox comedy competition in the slot, leading by 56% in Adults 18-49 (1.4/4 vs. 0.9/3 for "The Grinder"). The ABC sophomore comedy grew week to week in Adults 18-49 (+8%), Adults 18-34 (+13%) and across all key Women demos: W18-34 +10%, W18-49 +6% and W25-54 +11%.

· Including TV playback (Most current season-to-date ratings through 8 weeks), "Fresh Off the Boat" is boosting its slot by 75% in Adults 18-49 for ABC over the same point last season (2.1/7 vs. 1.2/4).

"Marvel's Agents of S.H.I.E.L.D." (9:00-10:00 p.m. - 3.6 million and 1.3/4 in AD18-49):

At 9:00 p.m. opposite increased drama competition from NBC's "Chicago Med" debut, ABC's "Marvel's Agents of S.H.I.E.L.D." was up week to week in Total Viewers (+3% - 3.6 million vs. 3.5 million) and remained even in Adults 18-49 (1.3/4).

· Live + 7 Day Season to Date: On average in L+7, "S.H.I.E.L.D." adds 1.1 rating points in Adults 18-49 (+73%) to its L+SD number (1.5 rating to a 2.6 rating), ranking as the No. 1 scripted show in the slot on each telecast this season.

Projections Rationale:

Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 11/17/15.





  [november 2015]  
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· CHICAGO MED (NBC)
· FRESH OFF THE BOAT (ABC)
· GRANDFATHERED (FOX)
· GRINDER, THE (FOX)
· MARVEL'S AGENTS OF SHIELD (ABC)
· MUPPETS, THE (ABC)
· NCIS (CBS)
· VOICE, THE (NBC)




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