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[01/25/16 - 07:58 AM]
"Shades of Blue" Captures NBC's Third-Biggest L+7 Viewer Increase Ever for a Series Premiere
NBC further spins the numbers for the week of January 4-10.
[via press release from NBC]

"SHADES OF BLUE" CAPTURES NBC'S THIRD-BIGGEST L+7 VIEWER INCREASE EVER FOR A SERIES PREMIERE

GROWS BY NEARLY 5 MILLION VIEWERS IN L+7, THE #2 BIGGEST LIFT THAT WEEK ON BROADCAST TELEVISION

The Jan. 7 premiere of "Shades of Blue" has grown by +72% in adult 18-49 rating going from "live plus same day" to "live plus seven day" results from Nielsen Media Research (from a 1.81 to a 3.12) and by +4.9 million persons in total viewers (8.550 million vs. 13.466 million).

Among NBC series premieres, "Shades of Blue" delivered the #3 biggest L+7 increase ever in total viewers (4.916 million), behind only "Blindspot" (5.984 million) and "The Blacklist" (+5.696 million).

It was the #2 biggest lift of the week on the broadcast nets in total viewers (behind only "Big Bang Theory's" 5.106 million).

The 13.5 million in L+7 total viewers is NBC's best for the premiere of a 10 p.m. drama without a "Voice" lead-in in more than nine years, since "Studio 60 on the Sunset Strip" on Monday, Sept. 18, 2006 (14.1 million).





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· BIG BANG THEORY, THE (CBS)
· BLACKLIST, THE (NBC)
· BLINDSPOT (NBC)
· SHADES OF BLUE (NBC)
· STUDIO 60 ON THE SUNSET STRIP (NBC)
· VOICE, THE (NBC)




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