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[02/23/16 - 09:24 AM]
Live + 3 Day Ratings: ABC Wins 2nd Straight Thursday with Big Playback Lifts for its TGIT Dramas
ABC further spins the numbers for Thursday, February 18.
[via press release from ABC]

Live+3: ABC Wins 2nd Straight Thursday with Big Playback Lifts for its TGIT Dramas

Live + 3 Day data for Thursday, 2/18/16

ABC won Thursday's for the 2nd week in a row among Adults 18-49 in the L+3 ratings, after finishing 2-tenths behind Fox and a 1-tenth behind CBS in the Live + Same Day numbers. During prime in L+3 Adults 18-49, ABC (3.0 rating) beat CBS by 11% (2.7), Fox by 25% (2.4) and NBC by 76% (1.7).

In L+3, ABC delivered 3 Top 4 TV programs on Thursday in Adults 18-49, with Grey's Anatomy (3.3 rating - +50% over L+SD), Scandal (2.8 rating - +56% over L+SD) and How to Get Away with Murder (2.7 rating - +80% over L+SD), trailing only CBS' top-rated The Big Bang Theory on the night. Initially in Live + Same Day, CBS' Big Bang-led Life in Pieces and Fox's American Idol finished as the #3 and #4 shows of the night, but dropped to #5 and #7 in L+3, respectively.

Source: The Nielsen Company, as dated. Based on regular, original telecasts only.





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· AMERICAN IDOL (ABC)
· BIG BANG THEORY, THE (CBS)
· GREY'S ANATOMY (ABC)
· HOW TO GET AWAY WITH MURDER (ABC)
· LIFE IN PIECES (CBS)
· SCANDAL (ABC)




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