Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks last night (10/28/16):
Coverage of the "World Series, Game 3" (17.684 million viewers, #1; adults 18-49: 4.7, #1) sparked FOX (17.684 million viewers, #1; adults 18-49: 4.7, #1) to another big victory on Friday.
CBS (8.128 million viewers, #2; adults 18-49: 1.0, #2) then claimed the silver with its trio of "MacGyver" (7.262 million viewers, #4; adults 18-49: 1.0, #T4), "Hawaii Five-0" (8.360 million viewers, #3; adults 18-49: 1.0, #T4) and "Blue Bloods" (8.763 million viewers, #2; adults 18-49: 1.1, #T2).
Next up was ABC (3.980 million viewers, #3; adults 18-49: 0.9, #3) with its annual presentation of "It's the Great Pumpkin, Charlie Brown" (4.066 million viewers, #7; adults 18-49: 1.0, #T4) followed by "Shark Tank" (4.356 million viewers, #5; adults 18-49: 1.1, #T2) and "20/20" (3.521 million viewers, #8; adults 18-49: 0.7, #8).
Meanwhile, NBC (3.792 million viewers, #4; adults 18-49: 0.8, #4) offered up its duo of "Caught on Camera with Nick Cannon" (2.731 million viewers, #9; adults 18-49: 0.6, #9) and "Dateline NBC" (4.322 million viewers, #6; adults 18-49: 0.9, #7).
And finally, week two of "The Vampire Diaries" (0.919 million viewers, #10; adults 18-49: 0.4, #10) and "Crazy Ex-Girlfriend" (0.478 million viewers, #11; adults 18-49: 0.2, #11) on The CW (0.698 million viewers, #5; adults 18-49: 0.3, #5) closed out the night.
Week-to-week changes (adults 18-49):
0.00% - Blue Bloods
0.00% - The Vampire Diaries
0.00% - Crazy Ex-Girlfriend
-8.33% - Shark Tank
-9.09% - Hawaii Five-0
-9.09% - MacGyver
-10.00% - Dateline NBC
-14.29% - Caught on Camera with Nick Cannon
-22.22% - 20/20
Year-to-year changes (adults 18-49):
+100.00% - The Vampire Diaries (vs. Crazy Ex-Girlfriend (Repeat))
+51.61% - World Series, Game 3
0.00% - Blue Bloods
0.00% - Crazy Ex-Girlfriend (vs. America's Next Top Model)
-5.26% - Dateline NBC (vs. The Amazing Race)
-9.09% - Hawaii Five-0
-14.29% - Caught on Camera with Nick Cannon (vs. The Amazing Race)
-16.67% - MacGyver (vs. The Amazing Race)
-21.43% - Shark Tank
-58.82% - 20/20
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.3/5; "Late Show with Stephen Colbert," 2.0/5; and ABC's "Jimmy Kimmel Live," 1.4/3 with an encore.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/3; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.4/2, with an encore.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households with an encore; CBS's "Late Late Show," 1.1/3 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," 0.2/2 with an encore.
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (10/30/15):
FOX (12.508 million viewers, #1; adults 18-49: 3.1, #1) was the network to beat on Friday with its coverage of the "World Series, Game 3" (12.508 million viewers, #1; adults 18-49: 3.1, #1).
ABC (6.852 million viewers, #3; adults 18-49: 1.4, #2) then had to settle for second place with its mix of "Last Man Standing" (6.841 million viewers, #5; adults 18-49: 1.2, #T4), "Dr. Ken" (5.783 million viewers, #8; adults 18-49: 1.2, #T4), "Shark Tank" (6.085 million viewers, #7; adults 18-49: 1.4, #3) and "20/20" (8.158 million viewers, #3; adults 18-49: 1.7, #2).
Next up was CBS (7.921 million viewers, #2; adults 18-49: 1.1, #3) and its trio of "The Amazing Race" (6.096 million viewers, #6; adults 18-49: 1.2, #T4), "Hawaii Five-0" (8.128 million viewers, #4; adults 18-49: 1.1, #T7) and "Blue Bloods" (9.540 million viewers, #2; adults 18-49: 1.1, #T7).
Meanwhile, NBC (3.256 million viewers, #4; adults 18-49: 0.9, #4) offered up new episodes of "Undateable" (2.652 million viewers, #11; adults 18-49: 0.7, #T11) and "Truth Be Told" (2.326 million viewers, #12; adults 18-49: 0.7, #T11), the return of "Grimm" (3.967 million viewers, #9; adults 18-49: 1.1, #T7) and a new "Dateline NBC" (3.314 million viewers, #10; adults 18-49: 0.8, #10).
And finally, repeat "Crazy Ex-Girlfriend" (0.787 million viewers, #14; adults 18-49: 0.2, #T13) and a new "America's Next Top Model" (0.939 million viewers, #13; adults 18-49: 0.2, #T13) on The CW (0.863 million viewers, #5; adults 18-49: 0.2, #5) closed out the night.
Week-to-week changes (adults 18-49):
+41.67% - 20/20
+16.67% - Truth Be Told
+10.00% - Hawaii Five-0
+9.09% - The Amazing Race
0.00% - Last Man Standing
0.00% - Dr. Ken
0.00% - Undateable
0.00% - America's Next Top Model
-6.67% - Shark Tank
-8.33% - Blue Bloods
-11.11% - Dateline NBC
Year-to-year changes (adults 18-49):
+675.00% - World Series, Game 3 (vs. Utopia/Gotham (Repeat))
+21.43% - 20/20
+20.00% - Dr. Ken (vs. Cristela)
+9.09% - The Amazing Race
0.00% - Hawaii Five-0
0.00% - Last Man Standing
0.00% - Blue Bloods
0.00% - Grimm
-11.11% - Dateline NBC (vs. Constantine)
-30.00% - Shark Tank
-33.33% - America's Next Top Model
-46.15% - Truth Be Told (vs. Dateline NBC)
-46.15% - Undateable (vs. Dateline NBC)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; "Late Show with Stephen Colbert," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.3/6 with an encore.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.8/4 with an encore.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.6/3 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.5/5 in metered-market households with an encore) beat CBS's "Late Late Show" (1.1/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49 with an encore) topped "Late Late Show" (0.3/2 with an encore).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
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