Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night (12/1/16):
NBC (15.278 million viewers, #1; adults 18-49: 4.4, #1) kicked off December on top with new episodes of "Thursday Night Football Pre-Game" (11.148 million viewers, #3; adults 18-49: 2.9, #3) and "Thursday Night Football" (16.104 million viewers, #1; adults 18-49: 4.7, #1).
CBS (7.388 million viewers, #2; adults 18-49: 1.4, #2) then was a distant second with its mix of "The Big Bang Theory" (14.386 million viewers, #2; adults 18-49: 3.1, #2), "The Great Indoors" (7.086 million viewers, #4; adults 18-49: 1.4, #5), "Mom" (6.979 million viewers, #5; adults 18-49: 1.3, #6), "Life in Pieces" (6.302 million viewers, #7; adults 18-49: 1.2, #7) and "Pure Genius" (4.787 million viewers, #9; adults 18-49: 0.8, #11).
Next up was ABC (5.198 million viewers, #3; adults 18-49: 1.2, #3) with a repeat "A Charlie Brown Christmas" (6.379 million viewers, #6; adults 18-49: 1.5, #4) followed by the return of "The Great Holiday Baking Show" (4.841 million viewers, #8; adults 18-49: 1.1, #T8) and a second "The Great Holiday Baking Show" (4.376 million viewers, #10; adults 18-49: 1.0, #10).
Meanwhile, The CW (2.594 million viewers, #5; adults 18-49: 0.9, #4) got another crossover boost from "DC's Legends of Tomorrow" (3.330 million viewers, #11; adults 18-49: 1.1, #T8) plus a new "Supernatural" (1.859 million viewers, #14; adults 18-49: 0.7, #T12).
And finally, the fall finale of "Rosewood" (3.133 million viewers, #12; adults 18-49: 0.7, #T12) and a new "Pitch" (2.371 million viewers, #13; adults 18-49: 0.7, #T12) closed out the night on FOX (2.751 million viewers, #4; adults 18-49: 0.7, #5).
Week-to-week changes (adults 18-49):
+83.33% - DC's Legends of Tomorrow (vs. 11/17/16)
+74.07% - Thursday Night Football (vs. 11/17/16)
+38.10% - Thursday Night Football Pre-Game (vs. 11/17/16)
+20.00% - Life in Pieces
+16.67% - The Great Indoors
+8.33% - Mom
0.00% - The Big Bang Theory (vs. 11/17/16)
0.00% - Pure Genius
0.00% - Rosewood (vs. 11/17/16)
0.00% - Pitch (vs. 11/17/16)
0.00% - Supernatural (vs. 11/17/16)
Year-to-year changes (adults 18-49):
+120.00% - DC's Legends of Tomorrow (vs. The Vampire Diaries)
+42.42% - Thursday Night Football (vs. The Wiz Live!)
+40.00% - Rosewood (vs. Bones (Repeat))
+40.00% - Supernatural (vs. The Originals)
+29.17% - The Big Bang Theory (vs. Thursday Night Football Pre-Game)
+22.22% - The Great Holiday Baking Show - 9:00 (vs. CMA Country Christmas)
+16.67% - Pitch (vs. Bones (Repeat))
+11.11% - The Great Holiday Baking Show - 10:00 (vs. CMA Country Christmas)
-12.12% - Thursday Night Football Pre-Game (vs. The Wiz Live!)
-60.00% - The Great Indoors (vs. Thursday Night Football)
-62.86% - Mom (vs. Thursday Night Football)
-65.71% - Life in Pieces (vs. Thursday Night Football)
-77.14% - Pure Genius (vs. Thursday Night Football)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," a 2.8 rating, delayed by an NFL overrun; "Late Show with Stephen Colbert," 2.1/5; and ABC's "Jimmy Kimmel Live," 1.5/4 with an encore.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1, delayed by an NFL overrun; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/2 with an encore.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," a 1.4 rating in metered-market households, with an encore delayed by an NFL overrun; CBS's "Late Late Show," 1.0/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.6 in 18-49, with an encore delayed by an NFL overrun; "Late Late Show," 0.3/2.
· At 1:35 a.m., "Last Call with Carson Daly," with an encore delayed by an NFL overrun, averaged a 0.9 rating in metered-market households and a 0.4 in adults 18-49 in the 25 markets with local people meters.
Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (12/3/15):
CBS (12.495 million viewers, #1; adults 18-49: 3.3, #T1) was the most-watched network on Thursday with special editions of "Thursday Night Football Pre-Game" (10.300 million viewers, #3; adults 18-49: 2.4, #3) and "Thursday Night Football" (12.934 million viewers, #1; adults 18-49: 3.5, #1).
NBC (11.136 million viewers, #2; adults 18-49: 3.3, #T1) however shared in the demo honors with its presentation of "The Wiz Live!" (12.495 million viewers, #2; adults 18-49: 3.3, #2).
Next up was ABC (5.202 million viewers, #3; adults 18-49: 0.9, #3) with repeats of "Toy Story That Time Forgot" (4.026 million viewers, #6; adults 18-49: 0.9, #T5) and "Shrek the Halls" (4.175 million viewers, #5; adults 18-49: 1.0, #4) plus a new "CMA Country Christmas" (5.753 million viewers, #4; adults 18-49: 0.9, #T5).
Meanwhile, FOX (3.206 million viewers, #4; adults 18-49: 0.6, #4) offered up repeats of "Bones" (3.454 million viewers, #7; adults 18-49: 0.5, #T8) and a second "Bones" (2.959 million viewers, #8; adults 18-49: 0.6, #7).
And finally, new episodes of "The Vampire Diaries" (1.324 million viewers, #9; adults 18-49: 0.5, #T8) and "The Originals" (1.179 million viewers, #10; adults 18-49: 0.5, #T8) on The CW (1.251 million viewers, #5; adults 18-49: 0.5, #5) closed out the night.
Week-to-week changes (adults 18-49):
+25.00% - The Originals (vs. 11/19/15)
0.00% - The Vampire Diaries (vs. 11/19/15)
-11.11% - Thursday Night Football Pre-Game (vs. 10/29/15)
-20.45% - Thursday Night Football (vs. 10/29/15)
Year-to-year changes (adults 18-49):
+65.09% - Thursday Night Football (vs. Various)
+43.48% - The Wiz Live! (vs. Peter Pan Live!)
+20.00% - CMA Country Christmas (vs. Various)
+4.35% - Thursday Night Football Pre-Game (vs. The Big Bang Theory (Repeat))
-28.57% - The Vampire Diaries
-37.50% - The Originals (vs. Reign)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.4/8; "Late Show with Stephen Colbert," 1.7/6 with an encore delayed by an NFL overrun; and ABC's "Jimmy Kimmel Live," 2.0/5.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.4/7; "Late Show," 0.5/3 with an encore delayed by an NFL overrun; and "Jimmy Kimmel Live," 0.5/2.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.6/6 in metered-market households with an encore) beat CBS's "Late Late Show" (1.0/4, delayed by an NFL overrun). In the 25 markets with Local People Meters, "Late Night" (0.7/5 in 18-49 with an encore) topped "Late Late Show" (0.3/3, delayed by an NFL overrun).
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households with an encore and a 0.5/4 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
|