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[12/26/16 - 06:31 AM]
"It's a Wonderful Life" Tops Last Year's Christmas Eve Showing by 25%
NBC spins the numbers for Saturday, December 24.
[via press release from NBC]

Saturday Primetime Results:

A Christmas Eve encore of "It's a Wonderful Life" (1.0/4 in 18-49, 4.5 million viewers overall from 8-11 p.m. ET):

· Jumps +67% versus the movie's earlier telecast this season in 18-49 (1.0 vs. 0.6 on Saturday, Dec. 3) and +22% in total viewers (4.492 million vs. 3.676 million).

· Grows +25% versus the year-ago Christmas Eve telecast in 18-49 (1.0 vs. 0.8 on Thursday, Dec. 24, 2015) and +18% in total viewers (4.492 million vs. 3.805 million).

· Increases by +50% from its first half-hour to its sixth in adults 18-49 (0.8 to 1.2), +70% in adults 25-54 (1.0 to 1.7) and +53% or more than 1.8 million persons in total viewers (3.6 million to 5.4 million).

· Ranks #2 for the night among the Big 4 networks in adults 18-49, total viewers and most other key measures and is #1 in women 25-54.

· This was NBC's 42nd primetime telecast of "It's a Wonderful Life," directed by Frank Capra and starring Jimmy Stewart, since the movie was brought to broadcast network television in 1994.

In Late-Night Metered Markets Saturday Night:

"Saturday Night Live" was preempted by Christmas Eve programming.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





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