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[06/05/17 - 11:20 AM]
Investigation Discovery Turns in Another Record-Breaking Month with Strong Double-Digit Prime Growth
Investigation Discovery further spins the numbers for the month of May.
[via press release from Investigation Discovery]

Investigation Discovery Turns In Another Record-Breaking Month With Strong Double-Digit Prime Growth

Earning its best May ever for prime delivery of P2+ (969k), HH (808k), P25-54 (408k), W25-54 (279k), P18-49 (322k) and W18-49 (216k), ID garnered the #1 spot for total day delivery of W25-54 in ad-supported cable and the #2 place for P25-54 for the month. YTD, ID is now the #5 ad-supported cable network for W25-54 and #10 network for total viewers (P2+) in prime.

Key drivers for the double-digit ratings growth in May included ON THE CASE WITH PAULA ZAHN (1.27M P2+); FEAR THY NEIGHBOR (1.2M); EVIL STEPMOTHERS (1.18M); DISAPPEARED (1.16M); SEE NO EVIL (1.15M); MURDER COMES TO TOWN (1.11M); SCENE OF THE CRIME WITH TONY HARRIS (1.1M) and REAL STORY WITH MARIA ELENA SALINAS (1M).

Gains for the month and YTD include:

May '17 vs. May '16: Primetime Delivery (L+3 Day data)
P 2+: +10% (969k v. 878k)
HH: +12% (808k v. 722k)
P 25-54: +6% (408k v. 384k)
W 25-54: +10% (279k v. 253k)
P 18-49: +12% (322k v. 288k)
W 18-49: +18% (216k v. 183k)

May '17 vs. May '16: Total Day Delivery (L+3 Day data)
P 2+: +11% (720k v. 646k)
HH: +11% (620k v. 557k)
P 25-54: +6% (335k v. 316k)
W 25-54: +6% (223k v. 211k)
P 18-49: +11% (270k v. 243k)
W 18-49: +12% (176k v. 157k)

2017 YTD vs. 2016 YTD: Primetime Delivery (L+3 Day data)
P 2+: +14% (1.151M v. 1.011M)
HH: +13% (946k v. 835k)
P 25-54: +9% (473k v. 432k)
W 25-54: +13% (319k v. 283k)
P 18-49: +13% (374k v. 330k)
W 18-49: +18% (248k v. 211k)

2017 YTD vs. 2016 YTD: Total Day Delivery (L+3 Day data)
P 2+: +12% (799k v. 714k)
HH: +11% (683k v. 614k)
P 25-54: +6% (356k v. 337k)
W 25-54: +6% (239k v. 226k)
P 18-49: +12% (290k v. 259k)
W 18-49: +14% (191k v. 168k)

Source: Nielsen via Multitrak, 12/28/15-5/28/17, Prime (M-Su 8P-11P), Total Day (M-Su 6A-6A), Live+3 Day data, � Hr Program Based data.





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· DISAPPEARED (ID)
· EVIL STEPMOTHERS (ID)
· FEAR THY NEIGHBOR (ID)
· MURDER COMES TO TOWN (ID)
· ON THE CASE WITH PAULA ZAHN (ID)
· REAL STORY WITH MARIA ELENA SALINAS, THE (ID)
· SCENE OF THE CRIME WITH TONY HARRIS (ID)
· SEE NO EVIL (ID)




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