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[07/17/17 - 02:30 PM]
Freeform's "The Fosters" and "The Bold Type" Premiere to No. 1 Ranks in Key Target Demographics
Freeform further spins the numbers for Tuesday, July 11.
[via press release from Freeform]

NOMINATED FOR 'CHOICE SUMMER TV SHOWS,' THE SUMMER PREMIERE OF 'THE FOSTERS'' IS TUESDAY'S NO. 1 TV TELECAST AS 'THE BOLD TYPE' DEBUTS TO TIME PERIOD-WINNING PERFORMANCE IN KEY DEMOGRAPHICS

HIGH SOCIAL ENGAGEMENT FOR 'THE FOSTERS' AND 'THE BOLD TYPE' MAKE FREEEFORM TUESDAY'S NO. 1 MOST ENGAGING CABLE TV NETWORK

"The Fosters"

Nominated for five 2017 Teen Choice Awards including 'Choice Summer TV Show,' the summer season premiere of the award-winning, critically acclaimed "The Fosters" (July 11, 2017, 8:00 p.m. EDT) on Freeform soared over its spring 2017 finale by double digits for 6-month highs in Total Viewers (1.4 million), Adults 18-34 (444,000/0.6 rating), Adults 18-49 (739,000/0.6 rating) and Viewers 12-34 (664,000/0.7 rating) - since 1/31/17 - and returned as Tuesday's No. 1 cable TV telecast in Women 18-34 (334,000/1.0 rating) and Females 12-34 (535,000/1.2 rating).

Powered by its riveting, ever-gripping story lines, "The Fosters" was the Tuesday's No. 1 most social TV series with 239,000 engagements across Twitter, Instagram, Facebook and Tumblr, helping make Freeform the No. 1 most social TV network for the day with 1.2 million social engagements.

· Competitively from 8:00 - 9:00 p.m., "The Fosters" ranked as cable TV's No. 1 telecast in the hour in Viewers 12-34 and across Women 18-34, Women 18-49 and Female 12-34 measures and was the No. 1 original cable TV telecast in Total Viewers, Adults 18-34 and Adults 18-49.

· "The Fosters" posted solid gains over its spring 2017 finale among target categories including by +17% in Total Viewers (1.4 million vs. 1.2 million), by +13% in Adults 18-34 (444,000 vs. 393,000) and by +21% in Viewers 12-34 (664,000 vs. 548,000).

· In Live + 3 day versus Live + Same Day ratings, "The Fosters" grew by double digits across target demographics including by +60% in Total Viewers (1.4 million vs. 874,000), by +68% in Adults 18-34 (444,000 vs. 264,000), by +76% in Adults 18-49 (739,000 vs. 421,000) and by +59% in Viewers 12-34 (664,000 vs. 417,000).

"The Bold Type"

Also nominated for the 2017 Teen Choice Award 'Choice Summer TV Show,' the official time period series launch and replay of "The Bold Type" (July 11, 2017, 9:00 p.m. EDT) pilot two weeks after its preview out of "Pretty Little Liars," ranked as cable TV's No. 1 scripted telecast in its time period in Females 12-34 (219,000/0.5 rating) and was the No. 2 scripted cable TV telecast in Women 18-34 (149,000/0.4 rating) and has generated over 285,000 digital starts across digital viewing platforms in its first 5 days. Moreover, "The Bold Type" was Tuesday's No. 2 most social cable entertainment program with over 51,000 engagements, behind only "The Fosters."

· "The Bold Type" grew by solid margins from its first to second hour across all target demographics including Total Viewers (+13% - 528,000 vs. 466,000), Adults 18-49 (+25% - 315,000 vs. 251,000) and Viewers 12-34 (+29% - 276,000 vs. 214,000).

About Freeform

Part of the Disney|ABC Television Group, Freeform connects to audiences and goes beyond entertainment with bold original programming and immersive social engagement. As Disney's young adult television and streaming network, it delivers a unique mix of quality original and acquired series, plus fan-favorite movies and the holiday events "13 Nights of Halloween" and "25 Days of Christmas." The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.

Source: NTI, Live + 3 U.S. ratings: 7/11/17. Digital: Omniture. Social Media Sources: ListenFirst.





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· BOLD TYPE, THE (FREEFORM)
· FOSTERS, THE (FREEFORM)




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