or


[02/12/18 - 02:14 PM]
Opening Sunday in PyeongChang Delivered Most Dominant Winter Games Sunday Night Ever for NBC Olympics, With TAD of 26 Million Viewers
NBC further spins the numbers for Sunday, February 11.
[via press release from NBC]

OPENING SUNDAY IN PYEONGCHANG DELIVERED MOST DOMINANT WINTER GAMES SUNDAY NIGHT EVER FOR NBC OLYMPICS, WITH TAD OF 26 MILLION VIEWERS

NBC/NBCSN Average of 25.7 Million Viewers Nearly Triples Combined Total of Other Broadcast Nets

Total Audience Delivery Provides Record 15% Boost to NBC Sunday Primetime Viewership - As Viewers Continue to Watch on Multiple Platforms

NBC Sports Digital Sets Winter Games Record - Passing Full 2014 Sochi Olympics in Live Streaming Minutes after Only 5 Days

NBC/NBCSN Viewership Peaked at Nearly 30 Million Viewers during Women's Free Skate in Team Figure Skating Event

STAMFORD, Conn. - February 12, 2018 - The opening Sunday of the PyeongChang Olympics delivered the most dominant Winter Games Sunday night ever for NBC Olympics, as primetime coverage posted a Total Audience Delivery (TAD) average of 26.0 million viewers, according to live plus same day fast national data released today by Nielsen, and digital data from Adobe Analytics. (Nielsen "out of home" viewership will be available this week.)

Last night's NBC/NBCSN average of 25.7 million viewers dominated the TV competition - nearly tripling the combined 9.5 million primetime viewers for ABC, CBS and FOX. The NBC-only 22.8 million viewers in the 7-11 p.m. ET primetime window topped the other broadcast networks by 140% -- marking NBC's most dominant Winter Games Sunday night ever (people meter history, since Sept. 1987).

RECORD TAD LIFT

· The largest NBCSN evening viewership in nearly three years and the record-setting NBC Sports Digital consumption led to last night's record 15% TAD lift over the NBC broadcast viewership (TAD chart below). Previously, the largest lift was 14% on the opening Saturday of the 2016 Rio Olympics.

· NBC Olympics' Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.

NBC SPORTS DIGITAL ECLIPSES FULL SOCHI GAMES

· Only five days into the PyeongChang Olympics, NBC Sports Digital has established a Winter Games record with 445 million live streaming minutes through Monday afternoon - topping the 420 million live streaming minutes for the full 2014 Sochi Olympics.

· NBC Sports Digital delivered an average minute audience of 309,000 for last night's coverage - the best primetime competition figure for PyeongChang to date.

NBCSN POSTS LARGEST EVENING VIEWERSHIP SINCE 2015

· NBCSN averaged 3.0 million primetime viewers last night - the network's best viewership in the 7-11 p.m. window since 2015 (3.1 million for the NASCAR Cup Series Race in Bristol on August 22, 2015). Coverage featured American Jamie Anderson winning gold in the women's slopestyle, plus mixed doubles curling and the men's biathlon.

ADDITIONALLY...

· Last night's viewership on NBC/NBCSN peaked at 29.7 million viewers from 9:45-10 p.m. ET, highlighted by the women's free skate in the team figure skating event.

· NBC's PyeongChang Olympics broadcast last night (7-11:12 p.m. ET) averaged 22.7 million viewers and posted a 12.4/22 household rating. Viewership includes the West Coast primetime encore.

TOTAL AUDIENCE DELIVERY FOR PYEONGCHANG OLYMPIC COMPETITION

Date Total Audience Delivery NBC-only viewership TAD Lift
Thur. 2/8 17.2 million 16.0 million 8%
Sat. 2/10 24.2 million 21.4 million 13%
Sun. 2/11 26.0 million 22.7 million 15%

OLYMPIC COMPETITION TOTAL AUDIENCE DELIVERY

PYC 2018 Sochi 2014** PYC 2018 Sochi 2014**
Day Viewership Viewership HH Rating HH Rating
Opening Thurs. 17.2 million 20.0 million 9.7 rating 11.3 rating
First Sat. 24.2 million 25.1 million 13.1 rating 13.9 rating
First Sun. 26.0 million 26.3 million 14.2 rating 14.4 rating

**NOTE: The 2014 Sochi Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage. Both of those platforms are included in Total Audience Delivery for the 2018 PyeongChang Olympics.

TOP 10 METERED MARKETS FOR NBC/NBCSN SUNDAY PRIMETIME:
1. Salt Lake City 25.9/45
2. Denver 24.5/43
3. Milwaukee 23.9/36
4. Portland 23.6/41
5. Kansas City 23.1/35
6. Seattle 22.2/41
T7. Austin 21.4/36
T7. San Diego 21.4/40
9. Minneapolis 20.7/37
10. Sacramento 19.8/37

ABOUT NBC OLYMPICS

A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.

- PYEONGCHANG 2018 -





  [february 2018]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[01/10/25 - 08:31 AM]
Cleveland Cavaliers Victory Over Oklahoma City Thunder on ESPN Averaged 1.87 Million Viewers
Wednesday's coverage peaked at 2.5 million viewers.
[01/09/25 - 08:32 AM]
ESPN's College Football Bowl Viewership Reaches Record Highs for 2024-25 Season
The 33 non-College Football Playoff bowls averaged 2.7 million viewers, marking a 14 percent year-over-year increase and the largest audience since the 2019-20 season.
[01/09/25 - 07:00 AM]
WWE "RAW" Wrestles Up 4.9M Global Views for Netflix Debut
The inaugural event on Netflix averaged 2.6 million households (Live+SD) in the US, according to VideoAmp, which is 116% higher than "RAW's" average 2024 US audience of 1.2 million households, and higher than any other "Monday Night RAW" broadcast in the past five years.

[01/08/25 - 03:32 PM]
Debut of TGL Presented by SoFi Attracts Average Audience of 919,000 on ESPN
The debut of TGL presented by SoFi, the new prime time golf league, drew an average audience of 919,000 on ESPN Tuesday night, with viewership averaging more than 1.0 million 9:15-10:15 p.m. ET, when The Bay was nearing its 9-2 victory.
[01/07/25 - 04:15 PM]
"Nightline" Ranks No. 1 in All Key Demos for the Week of Dec. 30 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw increases year to year in Total Viewers, Adults 25-54) and Adults 18-49.
[01/07/25 - 01:32 PM]
"Sunday Night Football" on NBC and Peacock Delivers Best Viewership Since 2015 & Pacing to Be Primetime's #1 Show for Unprecedented 14th Consecutive Year
"Sunday Night Football" averaged a Total Audience Delivery (TAD) of 21.6 million viewers for the 2024 season - the show's best viewership since 2015 and up 1% from last season (21.4 million), according to official national live plus same day data released by Nielsen, and digital data from Adobe Analytics.
[01/07/25 - 12:00 PM]
Netflix Top 10 Week of Dec. 30: "Squid Game" Season 2 Dominates Another Week, as "Carry-On" Flies Into Most Popular
On the English TV list, it was a Happy Harlan Coben New Year for "Missing You," which made its debut at No. 1 with 21.7 million views, and charting on the Top 10 in 89 countries.
[01/07/25 - 06:09 AM]
Hallmark Channel Finishes 2024 as the #1 Most-Watched Entertainment Cable Network of the Year
"Countdown to Christmas" original movie premieres delivered the Top 3 most-watched cable movies of the year among key demos: "Holiday Touchdown: A Chiefs Love Story" at #1, "Three Wiser Men and a Boy" at #2, and "Santa Tell Me" at #3.

[01/06/25 - 01:51 PM]
Vikings-Lions in NFL #Game272 Posts Largest Audience for "Sunday Night Football" Season Finale Since 2012, Averaging 28.5 Million Viewers on NBC & Peacock
Vikings-Lions (28.5 million viewers) is third-most watched game in the history of the NBC SNF package (since 2006).
[01/06/25 - 01:36 PM]
ABC's "2024 Rock & Roll Hall of Fame Induction Ceremony" Rocks the House with Best Total Viewer Delivery Ever
The spectacular three-hour special, celebrating music's highest honor, was the most-watched New Year's Day broadcast entertainment program in primetime among Total Viewers in six years.
[01/03/25 - 04:06 PM]
College Football Playoff Quarterfinals Score Strong Viewership Across ESPN Platforms
Rose Bowl Game Presented by Prudential registers 21.1 million viewers, the most-watched non-NFL sporting event since the 2024 CFP National Championship.
[01/02/25 - 01:00 PM]
ABC's "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2025" Is Top Program of the Night Across Primetime and Late-Night
The festive, star-studded celebration rings in the new year with 18 million total viewers during late-night edition - peaking at 22 million viewers during midnight quarter hour.
[01/02/25 - 12:51 PM]
Prime Video Registers TNF's Most-Watched Season in the 19-Year History of the Package Across Key Demographics
According to Nielsen's Panel Only measurement, TNF on Prime Video posted an +11% average viewership increase among total viewers over the previous season (13.20 million vs. 11.86 million).
[12/31/24 - 02:01 PM]
"Nightline"' Ranks No. 1 in All Key Demos for the Week of Dec. 23 Versus CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
Plus: ABC News' "Nightline" averaged 939,000 Total Viewers, 213,000 Adults 25-54 and 142,000 Adults 18-49 during the 4th Quarter 2024, based on Most Current Data from Nielsen Media Research.
[12/31/24 - 12:17 PM]
"Squid Game" Season 2 Smashes Top 10 Viewing Records as Millions Worldwide Take Part in Fan Activations
Season 2 enthralled fans all over the world as it skyrocketed to the top of the Netflix Global Top 10, amassing an astounding 68 million views in its debut.