or


[02/12/18 - 02:14 PM]
Opening Sunday in PyeongChang Delivered Most Dominant Winter Games Sunday Night Ever for NBC Olympics, With TAD of 26 Million Viewers
NBC further spins the numbers for Sunday, February 11.

[via press release from NBC]

OPENING SUNDAY IN PYEONGCHANG DELIVERED MOST DOMINANT WINTER GAMES SUNDAY NIGHT EVER FOR NBC OLYMPICS, WITH TAD OF 26 MILLION VIEWERS

NBC/NBCSN Average of 25.7 Million Viewers Nearly Triples Combined Total of Other Broadcast Nets

Total Audience Delivery Provides Record 15% Boost to NBC Sunday Primetime Viewership - As Viewers Continue to Watch on Multiple Platforms

NBC Sports Digital Sets Winter Games Record - Passing Full 2014 Sochi Olympics in Live Streaming Minutes after Only 5 Days

NBC/NBCSN Viewership Peaked at Nearly 30 Million Viewers during Women's Free Skate in Team Figure Skating Event

STAMFORD, Conn. - February 12, 2018 - The opening Sunday of the PyeongChang Olympics delivered the most dominant Winter Games Sunday night ever for NBC Olympics, as primetime coverage posted a Total Audience Delivery (TAD) average of 26.0 million viewers, according to live plus same day fast national data released today by Nielsen, and digital data from Adobe Analytics. (Nielsen "out of home" viewership will be available this week.)

Last night's NBC/NBCSN average of 25.7 million viewers dominated the TV competition - nearly tripling the combined 9.5 million primetime viewers for ABC, CBS and FOX. The NBC-only 22.8 million viewers in the 7-11 p.m. ET primetime window topped the other broadcast networks by 140% -- marking NBC's most dominant Winter Games Sunday night ever (people meter history, since Sept. 1987).

RECORD TAD LIFT

· The largest NBCSN evening viewership in nearly three years and the record-setting NBC Sports Digital consumption led to last night's record 15% TAD lift over the NBC broadcast viewership (TAD chart below). Previously, the largest lift was 14% on the opening Saturday of the 2016 Rio Olympics.

· NBC Olympics' Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.

NBC SPORTS DIGITAL ECLIPSES FULL SOCHI GAMES

· Only five days into the PyeongChang Olympics, NBC Sports Digital has established a Winter Games record with 445 million live streaming minutes through Monday afternoon - topping the 420 million live streaming minutes for the full 2014 Sochi Olympics.

· NBC Sports Digital delivered an average minute audience of 309,000 for last night's coverage - the best primetime competition figure for PyeongChang to date.

NBCSN POSTS LARGEST EVENING VIEWERSHIP SINCE 2015

· NBCSN averaged 3.0 million primetime viewers last night - the network's best viewership in the 7-11 p.m. window since 2015 (3.1 million for the NASCAR Cup Series Race in Bristol on August 22, 2015). Coverage featured American Jamie Anderson winning gold in the women's slopestyle, plus mixed doubles curling and the men's biathlon.

ADDITIONALLY...

· Last night's viewership on NBC/NBCSN peaked at 29.7 million viewers from 9:45-10 p.m. ET, highlighted by the women's free skate in the team figure skating event.

· NBC's PyeongChang Olympics broadcast last night (7-11:12 p.m. ET) averaged 22.7 million viewers and posted a 12.4/22 household rating. Viewership includes the West Coast primetime encore.

TOTAL AUDIENCE DELIVERY FOR PYEONGCHANG OLYMPIC COMPETITION

Date Total Audience Delivery NBC-only viewership TAD Lift
Thur. 2/8 17.2 million 16.0 million 8%
Sat. 2/10 24.2 million 21.4 million 13%
Sun. 2/11 26.0 million 22.7 million 15%

OLYMPIC COMPETITION TOTAL AUDIENCE DELIVERY

PYC 2018 Sochi 2014** PYC 2018 Sochi 2014**
Day Viewership Viewership HH Rating HH Rating
Opening Thurs. 17.2 million 20.0 million 9.7 rating 11.3 rating
First Sat. 24.2 million 25.1 million 13.1 rating 13.9 rating
First Sun. 26.0 million 26.3 million 14.2 rating 14.4 rating

**NOTE: The 2014 Sochi Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage. Both of those platforms are included in Total Audience Delivery for the 2018 PyeongChang Olympics.

TOP 10 METERED MARKETS FOR NBC/NBCSN SUNDAY PRIMETIME:
1. Salt Lake City 25.9/45
2. Denver 24.5/43
3. Milwaukee 23.9/36
4. Portland 23.6/41
5. Kansas City 23.1/35
6. Seattle 22.2/41
T7. Austin 21.4/36
T7. San Diego 21.4/40
9. Minneapolis 20.7/37
10. Sacramento 19.8/37

ABOUT NBC OLYMPICS

A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.

- PYEONGCHANG 2018 -





  [february 2018]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[02/12/25 - 10:43 AM]
ESPN NBA Viewership Update: Luka Doncic's Lakers Debut Delivers 2.01 Million Viewers
The telecast peaked at 2.55 million viewers and won the day among people and males 18-34, 18-49 and 25-54.

[02/12/25 - 10:23 AM]
Puppy Bowl XXI Reaches 12.8 Million Viewers and Was #1 Non-Sports Cable Telecast on Sunday, February 9
Sunday's programming event became the highest-rated Puppy Bowl ever on Discovery, TBS and truTV and Animal Planet's highest-rated in four years.

[02/12/25 - 09:35 AM]
CBS "FBI" Line Up Wins Tuesday Night with #1 Show "FBI"
"FBI" was the #1 show of the night, beating the #2 show of the night by nearly +1 million viewers.

[02/11/25 - 01:15 PM]
FOX "Super Week" Kicks Off, Breaking Records with "The Floor" as Season's #1 Entertainment Series Telecast and New Survival Competition "Extracted" Off to a Wild Start
For six consecutive seasons, FOX has delivered the highest-rated unscripted entertainment series telecast.

[02/11/25 - 12:00 PM]
Netflix Top 10 Week of Feb. 3: "Kinda Pregnant" Delivers, "The Night Agent" Holds Strong in Top 10
Fans also basked in the Southern charm of Season 4 of "Sweet Magnolias," which debuted at No. 4 in English TV (4 million views), and flocked to the Australian limited series "Apple Cider Vinegar" (No. 5 in English TV, 3.8 million views).

[02/11/25 - 11:38 AM]
FOX Sports' Presentation of Super Bowl LIX Delivers Most-Watched Super Bowl of All-Time with 127.7 Million Viewers Across All Platforms
Philadelphia's big win in the bayou peaked at 137.7 million viewers in the second quarter (8:00 PM - 8:15 PM ET), per Nielsen Media Research.

[02/11/25 - 11:01 AM]
"The Day of the Jackal" Becomes Peacock's Most-Watched New Original Drama Series
Viewership of the series in its first 75 days has surpassed that of any other original drama series in the same timeframe.

[02/07/25 - 01:13 PM]
ABC Claims Top 5 Shows Among Adults 18-49 in Cross-Platform Broadcast Series Rankings
Driven by stellar streaming viewership on Hulu and Disney+, three ABC titles more than triple their seven-day linear averages, including "High Potential" (+297%), "Abbott Elementary" (+270%) and "Shifting Gears" (+242%).

[02/07/25 - 10:08 AM]
CBS Wins Thursday Night with Top 4 Programs of the Night, Up from Its Thursday Season Average
"Georgie & Mandy's First Marriage" (8:00-8:30 PM) was the #1 program of the night delivering 6.54 million viewers.

[02/07/25 - 09:10 AM]
CBS "Hollywood Squares" Is the Season's #1 New Unscripted Series Reaching Nearly 24 Million Unique Viewers
The show is televisions #1 new unscripted series this season averaging 5.40 million viewers in primetime alone.

[02/05/25 - 09:18 AM]
CBS "FBI" Line Up Wins Tuesday Night
"FBI" was the #1 show of the night with 5.83 million viewers, winning its hour by +1.33 million viewers.

[02/04/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 27: "Back in Action" Pulls No Punches, "The Night Agent" Hits Its Mark in Top 10
Plus: the Noah Centineo-starring "The Recruit" remained a hit, with Season 2 arriving at No. 2 (5.9 million views) and Season 1 sitting at No. 8 (3.1 million views).

[02/04/25 - 08:48 AM]
"The Flip Off" Delivers HGTV's Highest-Rated Freshman Series Premiere Since September 2022
The series attracting 4.0 million total viewers across linear and streaming when it premiered on Wednesday, January 29, at 8 p.m. ET/PT.

[02/04/25 - 08:33 AM]
"The 67th Annual Grammy Awards" on CBS Nets 15.4 Million Viewers and Raises Nearly $9 Million
Over the course or the entire weekend, the Recording Academy and MusiCares raised over $24 million for charitable activities.

[02/03/25 - 09:33 AM]
ESPN's Excellent Start to 2025: January Marks Highest Monthly Viewership in a Decade
Combining all of ESPN's programming with sports programming on ABC, more minutes were watched by fans than any month since January of 2017 (96 months).