or


[02/14/18 - 01:14 PM]
"The BET Social Awards" Owned Social - Rising as the #1 Most Social Cable Special of February 2018
BET further spins the numbers for Sunday, February 11.

[via press release from BET]

"THE BET SOCIAL AWARDS" Owned Social

RISING AS THE #1 MOST SOCIAL CABLE SPECIAL OF FEBRUARY 2018*

THE INAUGURAL AWARDS SHOW IS NOW THE #1 CABLE SPECIAL OF CY18 AMONG AFRICAN-AMERICAN MILLENIALS 18-34**

THE BET IT GIRLS' PARTICIPATION AT "THE BET SOCIAL AWARDS" WEEKEND GARNERED A TOTAL 133.4MM IMPRESSION ACROSS TWITTER AND INSTAGRAM***

NEW YORK -- The live premiere of the "THE BET SOCIAL AWARDS" on Sunday, February 11 owned social, with over 16 million impressions on Facebook, Twitter and Instagram. Rising as the #1 most social cable special of February 2018, the inaugural awards show had the millennial audience on lock on all screens making it the #1 cable special of CY 18 for African-American millennials 18-34**. Additionally, "THE BET SOCIAL AWARDS" garnered 2.2MM video views across BET's social platforms.* Hosted by Michael Blackson "THE BET SOCIAL AWARDS" delivered a night packed with thrilling performances and unforgettable moments from Erykah Badu, Tony Rock, Justin Combs, Amanda Seales, DC Young Fly, Reginae Carter, YFN Lucci, Symone Sanders, Kash Doll, Blame it on Kway, Lala SizaHands, Amara La Negra, Jess Hilarious and many more. Executive produced by Mike Epps, this first-of-its-kind awards show celebrated all things social media over the past year.

The high-energy social media celebration was a top trending topic for the entirety of the show surging on all social media platforms. The BET It Girls: Jasmine Luv, Leomie Anderson, Sandra Lambeck and Jasmin Brown gave viewers and all-access pass to "THE BET SOCIAL AWARDS" weekend garnering a total of 133.4MM Impressions across Twitter and Instagram***. The BET It Girls took their followers into ultimate VIP adventures through Atlanta culminating with a full 360 degree Facebook LIVE look at "THE BET SOCIAL AWARDS". Additionally, after Amanda Seale's #BlackGirlMagic spoken word performance, there was a 257% spike in searches for "Black Girl Magic" on Google and Youtube.com.

On Desktop and Mobile web, "THE BET SOCIAL AWARDS" gained +179% growth in Video Views vs. same time period last year. Including the BET App and OTT, Video Views experienced a +84% increase vs. same time period last year. (Source: Adobe Analytics, Social Awards, Same Day (Sunday): 2/11/18 vs. 2/12/17).

In case you missed the show or a few seconds during the LIVE telecast due to equipment failure that got quickly resolved, watch all the must see moments now at BET.com/Social and on social platforms by following the hashtag #BETSocialAwards.

For a list of winners, performances and must-see moments visit www.bet.com/Social. Join the conversation on all social media platforms by using the hashtag: #BETSocialAwards.

Produced by BET Networks, "THE BET SOCIAL AWARDS" was executive produced by Mike Epps, Kyra Robinson and Eric Conte.

*(Source: Tubular Labs and Twitter Analytics, published videos 2/10-2/13/18)

**(Source: Linear- Nielsen. Live + Same Day. Measurement Period(s): CY18: 1/1/18-2/11/18 and BET Social Awards'18 premiere on 2/11/18 (vs. Prior 4 Weeks). Specials stat includes specials only. Ranked on Impressions (000)s. | Social- Nielsen Social Content Ratings. Specials only. 2017-18 Season (9/25/17-2/11/18). Ranked on Total Social Media Interactions.)

***(source: Obvious.ly. Twitter + Instagram Campaign over 4-day period: 2/9-2/12/18).

ABOUT BET NETWORKS

BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B ), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in nearly 85 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa, France and South Korea. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER (formerly CENTRIC), a 24-hour entertainment network targeting the African-American woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET Networks around the globe.





  [february 2018]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[11/13/18 - 08:14 AM]
Monday's Broadcast Ratings: "The Voice" Keeps NBC in Front
The Peacock wins the night in both total viewers and adults 18-49.

[11/13/18 - 08:01 AM]
ESPN's "Monday Night Football": Giants-49ers Up 19 Percent Year-Over-Year
ESPN spins the numbers for Monday, November 12.

[11/12/18 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Cruises to Victory with "Sunday Night Football"
The Peacock easily wins the night among total viewers and adults 18-49.

[11/11/18 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Wins Latest College Football Showdown
The Alphabet tops NBC and FOX in both total viewers and adults 18-49.

[11/11/18 - 08:14 AM]
College Football Week 11: ABC and ESPN Air Two Top-Rated Games in Prime-Time
ESPN spins the numbers for Saturday, November 10.

[11/10/18 - 08:27 AM]
Friday's Broadcast Ratings: FOX, "Last Man Standing" Win Demo Race
The network leads the evening among adults 18-49 while CBS is the most-watched network overall.

[11/09/18 - 08:26 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Delivers Another FOX Victory
The network takes home top honors in total viewers and adults 18-49.

[11/08/18 - 10:31 AM]
TV One's Autobiographical Series "Uncensored" Claims the #1 Spot on Ad-Supported Cable Among African-American Viewers on Sunday Nights at 10 P.M. ET
TV One further spins the numbers for the month of October.

[11/08/18 - 08:12 AM]
Wednesday's Broadcast Ratings: FOX Reclaims Demo Crown in Tight Race
The "Empire"-fueled network edges NBC for the top spot among adults 18-49.

[11/07/18 - 09:11 AM]
Tuesday's Broadcast Ratings: NBC Tops Election Night in Viewers, Demos
The Peacock's full night of coverage holds off ABC and CBS in both categories.

[11/07/18 - 08:12 AM]
A Live "The Late Show with Stephen Colbert" Beat Closest Competition by 17% on Tuesday
CBS spins the late-night numbers for Tuesday, November 6.

[11/07/18 - 07:52 AM]
Airing Live on Election Night, ABC's "Jimmy Kimmel Live!" Hits 5-Month Highs
ABC spins the late-night numbers for Tuesday, November 6.

[11/06/18 - 08:15 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Top Charts in Viewers, Demos
The Peacock takes home victories in both categories last night.

[11/05/18 - 11:00 AM]
Freeform's Newly-Expanded "31 Nights of Halloween" Delivers the Network's Most-Watched October in 3 Years
Freeform further spins the numbers for the month to date.

[11/05/18 - 09:11 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Get Boost from Patriots/Packers
Said match-up gives the Peacock its best Sunday night of the season.