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[02/16/18 - 01:48 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Thursday Night Since Sarah Hughes Won Gold & Bode Miller Took Silver in 2002
NBC further spins the numbers for Thursday, February 15.
[via press release from NBC]

NBC OLYMPICS' PYEONGCHANG COVERAGE DELIVERED MOST DOMINANT WINTER GAMES THURSDAY NIGHT SINCE SARAH HUGHES WON GOLD & BODE MILLER TOOK SILVER IN 2002

Last Night's Total Audience Delivery of 19.3 Million Viewers Marks Best Thursday Primetime Audience on Any Network since September

More than 1 BILLION MINUTES of PyeongChang Olympics Content Streamed via NBC Sports Digital

STAMFORD, Conn. - February 16, 2018 - NBC Olympics' coverage of the PyeongChang Olympics delivered the most dominant Winter Games Thursday night since the 2002 Salt Lake Olympics, posting a Total Audience Delivery (TAD) average of 19.3 million viewers, according to live plus same day official data released today by Nielsen, and digital data from Adobe Analytics.

Last night's Total Audience Delivery average of 19.3 million viewers also ranks as the best for a Thursday night show on any network since NBC's NFL Kickoff Game on Sept. 7, 2017 (22.2 million viewers for Chiefs-Patriots).

The NBC/NBCSN average last night of 18.9 million viewers dominated the TV competition with an 83% advantage over the combined 10.3 million primetime viewers for ABC, CBS and FOX.

The NBC-only 16.2 million viewers in the 8-11 p.m. ET primetime window topped by 57% the other broadcast networks - marking the most dominant Winter Games Thursday night since February 21, 2002. That Salt Lake Olympics primetime telecast featured Sarah Hughes' gold-medal winning performance in figure skating, a silver medal for Bode Miller in the men's giant slalom, and the women's hockey gold medal game (Canada topped the U.S. 3-2).

NBCSN DELIVERS BEST PRIMETIME AUDIENCE OF WINTER GAMES

· NBCSN posted its best primetime night of the Winter Games with an average of 2.75 million viewers. Live coverage featured the entire field in the men's short program figure skating

MORE THAN 1 BILLION STREAMING MINUTES FOR NBC SPORTS DIGITAL

· Viewers have consumed 1.1 billion total streaming minutes (979 million live) of NBC Sports Digital's PyeongChang coverage - nearly 5 times the 243 million streaming minutes for the 2014 Sochi Olympics through the middle Thursday.

· NBC Sports Digital delivered an average minute audience of 243,000 for Wednesday night's coverage.

NOTABLE...

· Last night's Total Audience Delivery provided an increase of 19% over the NBC broadcast viewership (TAD chart below) - marking the sixth consecutive night of double-digit TAD lift. NBC Olympics' Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.

· Last night's NBC/NBCSN viewership peaked at 20.1 million viewers from 9:30-9:45 p.m. ET, highlighted by men's alpine skiing on NBC and men's short program figure skating on NBCSN.

· NBC's PyeongChang Olympics full primetime broadcast last night (8-11 p.m. ET) averaged 16.2 million viewers and posted a 9.6/18 household rating. Viewership includes the West Coast primetime encore.

PRIMETIME TOTAL AUDIENCE DELIVERY FOR PYEONGCHANG OLYMPICS

Date Total Audience Delivery NBC-only viewership TAD Lift
Thur. 2/8 17.2 million 16.0 million 8%
Fri. 2/9* 28.3 million 27.8 million 2%
Sat. 2/10 24.2 million 21.4 million 13%
Sun. 2/11 26.0 million 22.7 million 15%
Mon. 2/12 22.3 million 20.3 million 10%
Tues. 2/13 22.6 million 20.5 million 10%
Wed. 2/14 19.2 million 17.0 million 13%
Thurs. 2/15 19.3 million 16.2 million 19%
Average 22.6 million 20.4 million 11%

*Opening Ceremony (no competition & no NBCSN side-by-side coverage)

WINTER OLYMPICS PRIMETIME TOTAL AUDIENCE DELIVERY

PYC 2018 Sochi 2014** PYC 2018 Sochi 2014**
Day Viewership Viewership HH Rating HH Rating
Opening Thurs. 17.2 million 20.0 million 9.7 rating 11.3 rating
First Fri.* 28.3 million 31.7 million 14.9 rating 17.0 rating
First Sat. 24.2 million 25.1 million 13.1 rating 13.9 rating
First Sun. 26.0 million 26.3 million 14.2 rating 14.4 rating
First Mon. 22.3 million 22.4 million 12.7 rating 12.8 rating
First Tues. 22.6 million 23.7 million 13.0 rating 13.7 rating
First Wed. 19.2 million 20.8 million 11.2 rating 12.1 rating
Mid. Thurs. 19.3 million 22.9 million 11.4 rating 13.4 rating
Average 22.6 million 24.3 million 12.6 rating 13.7 rating

*Opening Ceremony (no competition & no NBCSN side-by-side coverage)

**NOTE: The 2014 Sochi Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage. Both of those platforms are included in Total Audience Delivery for the 2018 PyeongChang Olympics.

TOP 10 METERED MARKETS FOR NBC/NBCSN THURSDAY PRIMETIME:
1. Denver 22.0/39
2. Salt Lake City 21.0/38
3. Kansas City 18.2/30
4. Milwaukee 17.9/28
5. Minneapolis 17.6/32
6. Austin 16.6/30
T7. Sacramento 16.5/30
T7. Washington, D.C. 16.5/29
9. Providence 16.4/28
10. Seattle 16.3/30

Local metered market data represents NBC/NBCSN in primetime and includes the NBC West Coast encore and excludes sustainers.

ABOUT NBC OLYMPICS

A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.

- PYEONGCHANG 2018 -





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