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[02/17/18 - 09:19 AM]
Friday's Broadcast Ratings: NBC's Winter Olympics Coverage Tops Charts
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (2/16/18):

[EDITOR'S NOTE: Due to the nature of live events, Fast Nationals for NBC are approximate.]

NBC (16.915 million viewers, #1; adults 18-49: 3.9, #1) was of course the network to beat on Friday with its primetime coverage of the "2018 Winter Olympics" (16.915 million viewers, #1; adults 18-49: 3.9, #1).

The silver medal then went to CBS (3.963 million viewers, #2; adults 18-49: 0.8, #2) with a new "Celebrity Big Brother" (4.497 million viewers, #2; adults 18-49: 1.0, #T2) followed by a second hour of "Celebrity Big Brother" (4.157 million viewers, #3; adults 18-49: 1.0, #T2) and a repeat "Hawaii Five-0" (3.236 million viewers, #4; adults 18-49: 0.4, #6).

Next up was ABC (2.673 million viewers, #3; adults 18-49: 0.6, #3) with the feature "A Bug's Life" (2.402 million viewers, #6; adults 18-49: 0.6, #T4) and its mainstay "20/20" (3.216 million viewers, #5; adults 18-49: 0.6, #T4).

Meanwhile, FOX (1.363 million viewers, #4; adults 18-49: 0.3, #4) offered up a repeat "The X-Files" (1.476 million viewers, #7; adults 18-49: 0.3, #T7) and a second "The X-Files" (1.251 million viewers, #8; adults 18-49: 0.3, #T7).

And finally, the season finale of "Crazy Ex-Girlfriend" (0.610 million viewers, #10; adults 18-49: 0.2, #T9) and a repeat "Penn & Teller: Fool Us" (0.683 million viewers, #9; adults 18-49: 0.2, #T9) rounded out the night on The CW (0.646 million viewers, #5; adults 18-49: 0.2, #5).

Week-to-week changes (adults 18-49):
0.00% - Celebrity Big Brother - 8:00
0.00% - Celebrity Big Brother - 9:00
0.00% - 20/20
0.00% - Crazy Ex-Girlfriend
-31.58% - 2018 Winter Olympics

Year-to-year changes (adults 18-49):
+11.11% - Celebrity Big Brother (vs. MacGyver)
-9.09% - Celebrity Big Brother (vs. Hawaii Five-0)
-13.33% - 2018 Winter Olympics (vs. 2/15/14)
-33.33% - 20/20
-50.00% - Crazy Ex-Girlfriend (vs. The Vampire Diaries)

In late-night metered market ratings (via NBC's press release):

Late-night metered market ratings will return following NBC's Olympics coverage.


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/17/17):

CBS (8.929 million viewers, #1; adults 18-49: 1.1, #1) took home top honors on Friday with fresh installments from "MacGyver" (7.311 million viewers, #3; adults 18-49: 0.9, #T5), "Hawaii Five-0" (9.483 million viewers, #2; adults 18-49: 1.1, #T1) and "Blue Bloods" (9.995 million viewers, #1; adults 18-49: 1.1, #T1).

ABC (4.907 million viewers, #2; adults 18-49: 1.0, #2) then was the silver draw with its mix of "Last Man Standing" (6.479 million viewers, #4; adults 18-49: 1.1, #T1), "Dr. Ken" (4.261 million viewers, #6; adults 18-49: 0.8, #T7), "Shark Tank" (5.182 million viewers, #5; adults 18-49: 1.1, #T1) and "20/20" (4.168 million viewers, #7; adults 18-49: 0.9, #T5).

Next up was NBC (3.182 million viewers, #3; adults 18-49: 0.7, #3) and its trio of "Grimm" (3.874 million viewers, #8; adults 18-49: 0.8, #T7), "Emerald City" (2.406 million viewers, #11; adults 18-49: 0.6, #T10) and "Dateline NBC" (3.266 million viewers, #9; adults 18-49: 0.8, #T7).

Meanwhile, FOX (2.280 million viewers, #4; adults 18-49: 0.6, #4) served up originals from "Rosewood" (2.733 million viewers, #10; adults 18-49: 0.6, #T10) and "Sleepy Hollow" (1.828 million viewers, #12; adults 18-49: 0.5, #1).

And finally, new episodes from "The Vampire Diaries" (1.023 million viewers, #13; adults 18-49: 0.4, #13) and "Reign" (0.676 million viewers, #14; adults 18-49: 0.2, #14) rounded out the night on The CW (0.849 million viewers, #5; adults 18-49: 0.3, #5).

Week-to-week changes (adults 18-49):
+14.29% - Grimm
+14.29% - Dateline NBC
0.00% - 20/20
0.00% - Emerald City
0.00% - Sleepy Hollow
0.00% - The Vampire Diaries
0.00% - Reign
-8.33% - Blue Bloods
-8.33% - Last Man Standing (vs. 2/3/17)
-11.11% - Dr. Ken (vs. 2/3/17)
-14.29% - Rosewood
-15.38% - Hawaii Five-0
-15.38% - Shark Tank
-25.00% - MacGyver

Year-to-year changes (adults 18-49):
0.00% - Grimm (vs. Caught on Camera with Nick Cannon)
0.00% - Dateline NBC
0.00% - The Vampire Diaries
0.00% - Hawaii Five-0
-8.33% - Last Man Standing
-15.38% - Blue Bloods
-16.67% - Sleepy Hollow (vs. Second Chance)
-18.18% - MacGyver (vs. The Amazing Race)
-25.00% - 20/20
-25.00% - Rosewood (vs. Sleepy Hollow)
-26.67% - Shark Tank
-27.27% - Dr. Ken
-33.33% - Emerald City (vs. Grimm)
-50.00% - Reign (vs. The Originals)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6; "Late Show with Stephen Colbert," 2.7/7; and ABC's "Jimmy Kimmel Live," 1.6/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/3; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.4/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households with an encore; CBS's "Late Late Show," 1.2/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," 0.3/2 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/1 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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