Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night (8/28/20):
FOX (2.180 million viewers, #3; adults 18-49: 0.6, #1) continued its demo reign for the 12th consecutive Friday with its telecast of "WWE SmackDown" (2.180 million viewers, #5; adults 18-49: 0.6, #1).
NBC (2.171 million viewers, #4; adults 18-49: 0.4, #2) was the silver draw with repeats of "America's Got Talent" (2.112 million viewers, #6; adults 18-49: 0.4, #T2) and "Dateline NBC" (2.288 million viewers, #4; adults 18-49: 0.4, #T2).
Next up was CBS (2.452 million viewers, #1; adults 18-49: 0.3, #T3) and its mix of "MacGyver" (2.904 million viewers, #2; adults 18-49: 0.3, #T5), "Love Island" (1.545 million viewers, #8; adults 18-49: 0.3, #T5) and "Blue Bloods" (2.908 million viewers, #1; adults 18-49: 0.3, #T5).
Meanwhile, ABC (2.206 million viewers, #2; adults 18-49: 0.3, #T3) offered up its duo of "Shark Tank" (2.767 million viewers, #3; adults 18-49: 0.4, #T2) and "20/20" (1.926 million viewers, #7; adults 18-49: 0.2, #8).
And finally, The CW (0.482 million viewers, #5; adults 18-49: 0.1, #5) rounded out the night with its mix of "Masters of Illusion" (0.725 million viewers, #9; adults 18-49: 0.1, #T9), a repeat "Masters of Illusion" (0.644 million viewers, #10; adults 18-49: 0.1, #T9), "Being Rueben" (0.326 million viewers, #11; adults 18-49: 0.1, #T9) and a second "Being Rueben" (0.234 million viewers, #12; adults 18-49: 0.1, #T9).
Week-to-week changes (adults 18-49):
#DIV/0! - Being Rueben - 9:00
#DIV/0! - Being Rueben - 9:30
0.00% - WWE SmackDown
0.00% - Masters of Illusion (vs. 8/7/20)
-50.00% - 20/20 (vs. 7/17/20)
Year-to-year changes (adults 18-49):
+100.00% - WWE SmackDown (vs. Various)
0.00% - Being Rueben - 9:00 (vs. Hypnotize Me (Repeat))
0.00% - Being Rueben - 9:30 (vs. Hypnotize Me (Repeat))
0.00% - Love Island (vs. Magnum P.I. (Repeat))
-50.00% - Masters of Illusion
-55.56% - 20/20 (vs. What Would You Do?/20/20 (Repeat))
Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/30/19):
NBC (2.614 million viewers, #2; adults 18-49: 0.5, #1) was the demo champ on a low key Friday with repeats of "American Ninja Warrior" (2.613 million viewers, #6; adults 18-49: 0.5, #T1) and "Dateline NBC" (2.614 million viewers, #5; adults 18-49: 0.5, #T1).
ABC (2.442 million viewers, #3; adults 18-49: 0.4, #2) then was a close second with its mix of "American Housewife" (2.205 million viewers, #8; adults 18-49: 0.3, #T5), "Fresh Off the Boat" (1.699 million viewers, #9; adults 18-49: 0.3, #T5), "What Would You Do?" (2.576 million viewers, #7; adults 18-49: 0.4, #4) and "20/20" (2.799 million viewers, #4; adults 18-49: 0.5, #T1).
Next up was CBS (3.554 million viewers, #1; adults 18-49: 0.3, #T3) and its repeat lineup of "Hawaii Five-0" (3.415 million viewers, #2; adults 18-49: 0.3, #T5), "Magnum P.I." (3.325 million viewers, #3; adults 18-49: 0.3, #T5) and "Blue Bloods" (3.921 million viewers, #1; adults 18-49: 0.3, #T5).
Meanwhile, FOX (1.059 million viewers, #4; adults 18-49: 0.3, #T3) offered up encores of "BH90210" (1.024 million viewers, #11; adults 18-49: 0.3, #T5) and "MasterChef" (1.093 million viewers, #10; adults 18-49: 0.3, #T5).
And finally, new episodes of "Masters of Illusion" (0.809 million viewers, #12; adults 18-49: 0.2, #12) and "The Big Stage" (0.620 million viewers, #13; adults 18-49: 0.1, #T13) plus a repeat "Hypnotize Me" (0.491 million viewers, #14; adults 18-49: 0.1, #T13) on The CW (0.603 million viewers, #5; adults 18-49: 0.1, #5) rounded out the night.
Week-to-week changes (adults 18-49):
0.00% - Masters of Illusion
0.00% - The Big Stage
-20.00% - What Would You Do?
Year-to-year changes (adults 18-49):
0.00% - Masters of Illusion
-20.00% - What Would You Do?
-50.00% - The Big Stage (vs. Masters of Illusion (Repeat))
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.3/4 with an encore telecast; "Late Show with Stephen Colbert," 1.7/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.4/4 with an encore.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.3/2 with an encore; "Late Show," 0.2/1 with an encore; and "Jimmy Kimmel Live," 0.3/2 with an encore.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 0.9/3 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 0.8/3 in metered-market households with an encore; CBS's "Late Late Show," 0.9/3 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.2/2 in 18-49 with an encore; "Late Late Show," 0.2/1 with an encore.
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
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