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[01/17/21 - 09:28 AM]
Saturday's Broadcast Ratings: NBC Rides NFL Playoffs to Another Victory
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (1/16/21):

[Note: Fast affiliate ratings are inaccurate for live events.]

NBC (19.551 million viewers, #1; adults 18-49: 5.3, #1) got a major spark on Saturday with its telecasts of "Football Night in America" (11.630 million viewers, #2; adults 18-49: 3.1, #2) and the "NFL Playoff Game: Baltimore at Buffalo" (20.872 million viewers, #1; adults 18-49: 5.6, #1).

FOX (1.616 million viewers, #3; adults 18-49: 0.4, #2) was a distant second with its encores of "The Masked Dancer" (2.376 million viewers, #3; adults 18-49: 0.6, #3) and "Prodigal Son" (0.856 million viewers, #9; adults 18-49: 0.2, #T7).

Next up was CBS (2.000 million viewers, #2; adults 18-49: 0.2, #T3) with repeats of "Magnum P.I." (1.662 million viewers, #7; adults 18-49: 0.1, #T9) and "Bull" (1.977 million viewers, #6; adults 18-49: 0.2, #T7) plus a new "48 Hours" (2.361 million viewers, #4; adults 18-49: 0.3, #T4).

And finally, rebroadcasts of "Celebrity Wheel of Fortune" (2.150 million viewers, #5; adults 18-49: 0.3, #T4), "The Chase" (1.546 million viewers, #8; adults 18-49: 0.3, #T4) and "For Life" (0.813 million viewers, #10; adults 18-49: 0.1, #T9) rounded out the night on ABC (1.503 million viewers, #4; adults 18-49: 0.2, #T3).

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/18/20):

[Note: Fast affiliate ratings are inaccurate for live events.]

ABC (2.291 million viewers, #3; adults 18-49: 0.7, #1) claimed the adults 18-49 crown with the return of "NBA Saturday Primetime on ABC" (2.291 million viewers, #5; adults 18-49: 0.7, #1).

NBC (3.331 million viewers, #1; adults 18-49: 0.4, #2) scored the silver with its duo of "Dateline Saturday Night Mystery" (3.676 million viewers, #1; adults 18-49: 0.4, #T3) and "SNL Vintage" (2.641 million viewers, #3; adults 18-49: 0.4, #T3).

Next up was CBS (2.583 million viewers, #2; adults 18-49: 0.3, #T3) with repeats of "NCIS: Los Angeles" (2.603 million viewers, #4; adults 18-49: 0.3, #T5) and "48 Hours" (1.752 million viewers, #6; adults 18-49: 0.2, #7) plus a new "48 Hours" (3.394 million viewers, #2; adults 18-49: 0.5, #2).

And finally, FOX (1.303 million viewers, #4; adults 18-49: 0.3, #T3) closed out the night with "FOX PBC Fight Night" (1.303 million viewers, #7; adults 18-49: 0.3, #T5).

In late-night metered market ratings (via NBC's press release):

TBA

Source: Nielsen Media Research





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