Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks last night (2/19/21):
CBS (4.964 million viewers, #1; adults 18-49: 0.5, #T1) was the top draw on Friday thanks to originals from "MacGyver" (4.839 million viewers, #2; adults 18-49: 0.5, #T2) and "Magnum P.I." (5.780 million viewers, #1; adults 18-49: 0.5, #T2) plus a repeat "Blue Bloods" (4.274 million viewers, #4; adults 18-49: 0.4, #T5).
ABC (3.540 million viewers, #2; adults 18-49: 0.5, #T1) shared in the demo honors with "Shark Tank" (4.438 million viewers, #3; adults 18-49: 0.6, #1) and "20/20" (3.092 million viewers, #6; adults 18-49: 0.4, #T5) as did FOX (2.071 million viewers, #4; adults 18-49: 0.5, #T1) and "WWE SmackDown" (2.071 million viewers, #8; adults 18-49: 0.5, #T2).
Next up was NBC (3.081 million viewers, #3; adults 18-49: 0.4, #4) with a new "The Blacklist" (3.258 million viewers, #5; adults 18-49: 0.3, #8) alongside night two of "The Widower" (2.992 million viewers, #7; adults 18-49: 0.4, #T5).
And finally, The CW (7.220 million viewers, #5; adults 18-49: 0.1, #5) closed out the night with "Whose Line Is It Anyway?" (0.836 million viewers, #9; adults 18-49: 0.2, #9), a repeat "Whose Line Is It Anyway?" (0.696 million viewers, #10; adults 18-49: 0.1, #T10) and "Penn & Teller: Fool Us" (0.679 million viewers, #11; adults 18-49: 0.1, #T10).
Week-to-week changes (adults 18-49):
+100.00% - Whose Line Is It Anyway? (vs. 2/5/21)
0.00% - Magnum P.I.
0.00% - MacGyver
0.00% - WWE SmackDown
0.00% - The Blacklist
0.00% - Penn & Teller: Fool Us (vs. 2/5/21)
-14.29% - Shark Tank
-20.00% - The Widower (vs. 2/18/21)
-33.33% - 20/20
Year-to-year changes (adults 18-49):
+33.33% - Shark Tank (vs. Fresh Off the Boat/Fresh Off the Boat)
0.00% - Whose Line Is It Anyway? (vs. Charmed)
0.00% - Penn & Teller: Fool Us (vs. Dynasty)
0.00% - 20/20 (vs. 20/20 (Repeat))
-16.67% - Magnum P.I. (vs. Hawaii Five-0)
-16.67% - MacGyver
-25.00% - The Blacklist (vs. Lincoln Rhyme: Hunt for the Bone Collector)
-28.57% - WWE SmackDown
-33.33% - The Widower (vs. Dateline NBC)
Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/21/20):
FOX (2.490 million viewers, #4; adults 18-49: 0.7, #1) was the demo champ on Friday with its weekly telecast of "WWE SmackDown" (2.490 million viewers, #8; adults 18-49: 0.7, #1).
CBS (5.857 million viewers, #1; adults 18-49: 0.6, #T2) was a close second with originals from "MacGyver" (5.864 million viewers, #2; adults 18-49: 0.6, #T2) and "Hawaii Five-0" (6.535 million viewers, #1; adults 18-49: 0.6, #T2) plus a repeat "Blue Bloods" (5.172 million viewers, #3; adults 18-49: 0.5, #T5).
Sharing the silver was NBC (3.619 million viewers, #2; adults 18-49: 0.6, #T2) with a new "Lincoln Rhyme: Hunt for the Bone Collector" (3.598 million viewers, #5; adults 18-49: 0.4, #T7) and a two-hour "Dateline NBC" (3.629 million viewers, #4; adults 18-49: 0.6, #T2).
Meanwhile, ABC (2.667 million viewers, #3; adults 18-49: 0.4, #4) offered up the penultimate "Fresh Off the Boat" (2.998 million viewers, #6; adults 18-49: 0.5, #T5), the final "Fresh Off the Boat" (2.397 million viewers, #9; adults 18-49: 0.4, #T7) and a repeat "20/20" (2.652 million viewers, #7; adults 18-49: 0.4, #T7).
And finally, new episodes from "Charmed" (0.615 million viewers, #10; adults 18-49: 0.2, #10) and "Dynasty" (0.324 million viewers, #11; adults 18-49: 0.1, #11) closed out the night on The CW (0.470 million viewers, #5; adults 18-49: 0.1, #5).
Week-to-week changes (adults 18-49):
+33.33% - Fresh Off the Boat (vs. 1/31/20)
0.00% - WWE SmackDown
0.00% - Dateline NBC
0.00% - Lincoln Rhyme: Hunt for the Bone Collector
0.00% - Charmed (vs. 2/7/20)
0.00% - Dynasty (vs. 2/7/20)
-14.29% - Hawaii Five-0
-14.29% - MacGyver
Year-to-year changes (adults 18-49):
+16.67% - WWE SmackDown (vs. Various)
+9.09% - Dateline NBC (vs. The Blacklist/Dateline NBC)
0.00% - Charmed (vs. Whose Line Is It Anyway? (Repeats))
-16.67% - Fresh Off the Boat - 8:00
-20.00% - Fresh Off the Boat - 8:30 (vs. Speechless)
-25.00% - Hawaii Five-0
-25.00% - MacGyver
-33.33% - Lincoln Rhyme: Hunt for the Bone Collector (vs. The Blacklist)
-50.00% - Dynasty (vs. Penn & Teller: Fool Us (Repeat))
Source: Nielsen Media Research
|