Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night (3/14/21):
[Note: Fast affiliate ratings are inaccurate for live events.]
CBS (8.110 million viewers, #1; adults 18-49: 1.8, #1) scored another victory on Sunday with its telecasts of "60 Minutes" (8.778 million viewers, #1; adults 18-49: 1.2, #2) and "The 63rd Annual Grammy Awards" (7.887 million viewers, #2; adults 18-49: 1.9, #1). The latter however was well short of last year's "The 62nd Annual Grammy Awards" (16.536 million viewers; adults 18-49: 4.7).
ABC (4.613 million viewers, #2; adults 18-49: 0.7, #2) was the number two draw with its linep of "America's Funniest Home Videos" (4.754 million viewers, #4; adults 18-49: 0.6, #4), "American Idol" (5.379 million viewers, #3; adults 18-49: 0.8, #3) and "Who Wants to Be a Millionaire" (2.941 million viewers, #5; adults 18-49: 0.4, #T6).
Next up was FOX (1.238 million viewers, #4; adults 18-49: 0.4, #3) and originals from "Cherries Wild" (1.601 million viewers, #8; adults 18-49: 0.4, #T6), "Bless the Harts" (0.943 million viewers, #14; adults 18-49: 0.3, #T11), "The Simpsons" (1.317 million viewers, #10; adults 18-49: 0.4, #T6), "The Great North" (1.149 million viewers, #13; adults 18-49: 0.4, #T6), "Bob's Burgers" (1.186 million viewers, #12; adults 18-49: 0.5, #5) and "Family Guy" (1.231 million viewers, #11; adults 18-49: 0.4, #T6).
Meanwhile, NBC (1.908 million viewers, #3; adults 18-49: 0.3, #4) offered up an encore of "The Voice" (2.238 million viewers, #6; adults 18-49: 0.3, #T11) plus new episodes of "Ellen's Game of Games" (1.684 million viewers, #7; adults 18-49: 0.3, #T11) and "Good Girls" (1.470 million viewers, #9; adults 18-49: 0.3, #T11).
And finally, The CW (0.491 million viewers, #5; adults 18-49: 0.1, #5) closed out the night with fresh installments of "Batwoman" (0.593 million viewers, #15; adults 18-49: 0.1, #T15) and "Charmed" (0.389 million viewers, #16; adults 18-49: 0.1, #T15).
Week-to-week changes (adults 18-49):
+50.00% - 60 Minutes
+33.33% - Cherries Wild
0.00% - American Idol
0.00% - America's Funniest Home Videos
0.00% - Bob's Burgers
0.00% - Who Wants to Be a Millionaire
0.00% - The Simpsons
0.00% - Family Guy
0.00% - The Great North
0.00% - Ellen's Game of Games
0.00% - Bless the Harts
0.00% - Batwoman (vs. 2/28/21)
0.00% - Charmed (vs. 2/28/21)
-25.00% - Good Girls
Year-to-year changes (adults 18-49):
+33.33% - Cherries Wild (vs. The Masked Singer (Repeat))
+20.00% - 60 Minutes
0.00% - The Great North (vs. Duncanville)
0.00% - Bless the Harts (vs. The Masked Singer (Repeat))
-16.67% - Bob's Burgers
-25.00% - Ellen's Game of Games (vs. Zoey's Extraordinary Playlist)
-25.00% - Good Girls
-33.33% - The Simpsons
-33.33% - Family Guy
-38.46% - American Idol
-40.00% - America's Funniest Home Videos
-50.00% - Who Wants to Be a Millionaire (vs. The Rookie)
-50.00% - Batwoman
-50.00% - Charmed (vs. Supergirl)
-59.57% - The 63rd Annual Grammy Awards (vs. 1/26/20)
Here are the highlights of the 18 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/15/20):
ABC (6.577 million viewers, #2; adults 18-49: 1.1, #1) was the network to beat in demos with its trio of "America's Funniest Home Videos" (6.196 million viewers, #4; adults 18-49: 1.0, #T2), "American Idol" (7.483 million viewers, #2; adults 18-49: 1.3, #1) and "The Rookie" (5.145 million viewers, #7; adults 18-49: 0.8, #4).
The silver went to CBS (7.131 million viewers, #1; adults 18-49: 0.7, #2) and its mix of "60 Minutes" (10.277 million viewers, #1; adults 18-49: 1.0, #T2), "God Friended Me" (6.028 million viewers, #5; adults 18-49: 0.6, #T5), "NCIS: New Orleans" (6.326 million viewers, #3; adults 18-49: 0.6, #T5) and a second "NCIS: New Orleans" (5.891 million viewers, #6; adults 18-49: 0.6, #T5).
Next up was NBC (2.438 million viewers, #3; adults 18-49: 0.5, #T3) with the return of "The Wall" (3.271 million viewers, #8; adults 18-49: 0.6, #T5) followed by "Little Big Shots" (2.653 million viewers, #9; adults 18-49: 0.4, #T12), "Zoey's Extraordinary Playlist" (1.981 million viewers, #10; adults 18-49: 0.4, #T12) and "Good Girls" (1.849 million viewers, #11; adults 18-49: 0.4, #T12).
Meanwhile, FOX (1.468 million viewers, #4; adults 18-49: 0.5, #T3) offered up an encore of "The Masked Singer" (1.325 million viewers, #15; adults 18-49: 0.3, #16) plus originals from "The Simpsons" (1.688 million viewers, #13; adults 18-49: 0.6, #T5), "Duncanville" (1.198 million viewers, #16; adults 18-49: 0.4, #T12), "Bob's Burgers" (1.562 million viewers, #14; adults 18-49: 0.6, #T5) and "Family Guy" (1.707 million viewers, #12; adults 18-49: 0.6, #T5).
And finally, fresh installments of "Batwoman" (0.783 million viewers, #17; adults 18-49: 0.2, #T17) and "Supergirl" (0.663 million viewers, #18; adults 18-49: 0.2, #T17) on The CW (0.723 million viewers, #5; adults 18-49: 0.2, #5) rounded out the night.
Week-to-week changes (adults 18-49):
+25.00% - 60 Minutes
+20.00% - God Friended Me
+20.00% - NCIS: New Orleans
+20.00% - Family Guy
+20.00% - The Simpsons
+20.00% - Bob's Burgers
0.00% - American Idol
0.00% - America's Funniest Home Videos (vs. 2/23/20)
0.00% - The Rookie
0.00% - Little Big Shots
0.00% - Zoey's Extraordinary Playlist
0.00% - Duncanville
0.00% - Batwoman
0.00% - Supergirl
-20.00% - Good Girls
Year-to-year changes (adults 18-49):
+50.00% - The Wall (vs. Ellen's Game of Games (Repeat))
+25.00% - America's Funniest Home Videos
+20.00% - NCIS: New Orleans - 10:00 (vs. Madam Secretary)
0.00% - American Idol
0.00% - Supergirl (vs. Charmed)
-9.09% - 60 Minutes
-11.11% - The Rookie (vs. Shark Tank)
-14.29% - Family Guy (vs. Family Guy (Repeat))
-20.00% - Good Girls
-25.00% - God Friended Me
-25.00% - The Simpsons
-25.00% - Bob's Burgers (vs. Family Guy (Repeat))
-33.33% - Batwoman (vs. Supergirl)
-33.33% - NCIS: New Orleans - 9:00 (vs. NCIS: Los Angeles)
-50.00% - Little Big Shots (vs. World of Dance)
-50.00% - Zoey's Extraordinary Playlist (vs. World of Dance)
-55.56% - Duncanville (vs. Bob's Burgers)
Source: Nielsen Media Research, ShowBuzzDaily.com
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