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[09/14/21 - 02:14 PM]
US Open Viewership Up 33% in Prime Time, 13% Overall
Coverage totaled 153 hours across ESPN and ESPN2, an increase of 15% over the 133 that had been scheduled.

[via press release from ESPN]

US Open Viewership up 33% in Prime Time, 13% Overall

Men's Championship up 37% for Djokovic's Grand Slam Quest

Women's Championship up 30%; Hits Highest Peak Audience of Tournament

Men's Semifinals Combine for 46% Increase

The 2021 US Open in New York averaged 881,000 viewers in prime time, up 33% (from 662,000) over last year, and it was up 13% (from an average of 702,000 to 796,000) for the entire two weeks of telecasts. Coverage totaled 153 hours across ESPN and ESPN2, an increase of 15% over the 133 that had been scheduled.

This past weekend's women's and men's championships - both featuring historic storylines - each enjoyed large increases over 2020.

Women's Championship: Fernandez vs. Raducanu

· Saturday's women's final between unheralded teenagers Emma Raducanu and Leylah Fernandez - the first Major final, male or female, with two unseeded players in the Open Era (since 1968) - averaged 2.44 million viewers. That represents an increase of 37% over last year (Victoria Azarenka vs. Naomi Osaka).

· The match peaked at 3.4 million viewers at 6-6:15 p.m. ET, ESPN's highest peak of the tournament.

· It is the most-watched women's final of the seven ESPN has televised since acquiring US Open exclusivity in 2015 that did not include Serena Williams (2018, 2019).

· Raducanu - the first man or woman to reach a Major final having come through qualifying - defeated Fernandez 6-4, 6-3.

Men's Championship: Djokovic vs. Medvedev

· The men's final featured the first attempt by a man to win the Grand Slam - capturing all four Major crowns in one calendar year - since Rod Laver in 1969. Top-seeded Novak Djokovic was also seeking sole ownership of the record for career Majors won by a man, currently a tie at 20 with Roger Federer and Rafael Nadal.

· His match against #2 Daniil Medvedev averaged 2.05 million viewers, up 37% from a year ago. It peaked at 2.7 million viewers at 6:15-30 p.m.

· Medvedev won his first Major title in denying Djokovic his place in history with a straight sets win - 6-4, 6-4, 6-4.

Men's Semifinals

The Men's Semifinals - now split into an afternoon match (Felix Auger-Aliassime vs. Daniil Medvedev) and one in prime time (Novak Djokovic vs. Alexander Zverev) - combined to average 1.3 million viewers. That represents an increase of 46% over 2020.

-30-





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