or


[01/13/22 - 09:12 AM]
"Ugliest House in America" Starring Actress and Comedian Retta Delivers Powerful Ratings Performance for HGTV
Series ratings among both P25-54 and W25-54 reflected more than an 84 percent increase over the prior six weeks.

[via press release from HGTV]

'UGLIEST HOUSE IN AMERICA' STARRING ACTRESS AND COMEDIAN RETTA DELIVERS POWERFUL RATINGS PERFORMANCE FOR HGTV

New York [January 13, 2022] Ugliest House in America, HGTV's five-part event series following actress, comedian and design enthusiast Retta on a cross-country tour to find the nation's "ugliest house," delivered a .67 live plus three-day rating among P25-54 and a .86 live plus three-day rating among W25-54 in its 10 p.m. time slot from Monday, January 3, through Friday, January 7. Series ratings among both P25-54 and W25-54 reflected more than an 84 percent increase over the prior six weeks. And, among upscale W25-54, the series saw a 90 percent increase over the prior six weeks, delivering a .93 L3 rating in its time slot.

Close to 11 million viewers watched Ugliest House in America during its run, with the January 7 finale ranking as the #1 cable program among P25-54, W25-54, HH, P2+, upscale P25-54, upscale W25-54, upscale M25-54, upscale HH, and upscale P2+ in the time period. In addition to Retta, the finale episode also featured HGTV star Alison Victoria as she spearheaded the $150,000 renovation for the "ugliest house in America."

Throughout its run, the series was a Top 3 cable program among several key demos, including P25-54, W25-54, M25-54, HH, P2+, upscale P25-54, upscale W25-54, upscale M25-54, and #1 among upscale HH, and upscale P2+.

"The impressive ratings performance for Ugliest House in America is an affirmation of the fun, gee whiz, gawker programming that audiences want now," said Jane Latman. "Retta struck the light-hearted, humorous tone that we hoped to achieve during every house tour - perfectly channeling viewer eye rolls, jaw drops and unspoken expletives. We haven't laughed that much in a long time."

Ugliest House in America, which is available to stream on discovery+, featured tours of 12 properties that were nominated by homeowners who believe their design-challenged home is one of the worst in the country. During the series, Retta shared her hilarious reviews of each unsightly home and commented on failed flips, gaudy designs and heinous hodge-podge horrors. Based on its ugly appearance, poor functionality and surprising design choices, one house was deemed the "ugliest house in America" by HGTV and the network awarded its owners a full home renovation.

The series also performed well on HGTV's digital platforms. On social media, videos promoting the episode generated 1.2 million views across HGTV's Facebook, Instagram and Twitter accounts.

Ugliest House in America is produced by Big Fish Entertainment.

ABOUT HGTV

HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to 81.5 million U.S. households; a website, HGTV.com, that attracts an average of 9.7 million people each month; a social footprint of 27 million; HGTV Magazine, a monthly publication that reaches more than one million readers; and exclusive collections of home-oriented products through the HGTV Home(R) consumer products line. HGTV content also is available on discovery+, the definitive non-fiction, real life subscription streaming service. discovery+ is available on a variety of platforms and devices, including ones from Amazon, Apple, Google, Microsoft, Roku and Samsung.

Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest, Instagram and TikTok. HGTV is owned by Discovery, Inc., a global leader in real life entertainment spanning 220 countries and territories, whose portfolio also includes Discovery Channel, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the multi-platform JV with Chip and Joanna Gaines, Magnolia Network, as well as OWN: Oprah Winfrey Network.





  [january 2022]  
S
M
T
W
T
F
S
      


· UGLIEST HOUSE IN AMERICA (HGTV)





most recent ratings | view all posts
[01/21/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 13: "Back in Action" Hits the Mark with Chart-Topping Debut
There was plenty of love for "XO, Kitty's" second season, which premiered on January 16 and debuted at No. 2 on the English TV list with 14.2 million views.

[01/21/25 - 08:54 AM]
NBC Sports Delivers Its Fourth-Largest NFL Divisional Playoff Audience on Record as Rams-Eagles Averages 37.8 Million Viewers on NBC & Peacock
The audience for Rams-Eagles peaked with an average of 47.5 million viewers from 6:00-6:11 p.m. ET.

[01/19/25 - 01:31 PM]
FOX Sports Delivers 33.6 Million Viewers for Commanders-Lions NFC Divisional Game
Saturday's NFC Divisional showdown is projected to peak at 35.7 million viewers from 9:30-9:45 PM ET.

[01/17/25 - 03:39 PM]
"Shifting Gears" Brings Tim Allen Back to ABC and Hulu in Style with 17 Million Total Audience to Date
"Shifting Gears" stood as ABC's strongest series debut in over six years - since 10/16/18 with "The Conners," and marks the most-watched ABC series premiere on streaming to date, based on views in its first seven days on Hulu and Hulu on Disney+.

[01/16/25 - 04:01 PM]
NBC and Peacock's 2024 Holiday Programming Reached 88 Million People from Thanksgiving to New Year's Day
The Macy's Thanksgiving Day Parade was the #1 show of the holiday season.

[01/16/25 - 03:38 PM]
ABC Tuesday Dramas "Will Trent," "High Potential" and "The Rookie" Return with Stellar, Record-Setting Results
Both "Will Trent" and "The Rookie" achieved all-time streaming highs for their premiere episodes over seven days.

[01/16/25 - 01:45 PM]
Third Season of Peacock Original "The Traitors" Debuts as #1 Unscripted Series in the U.S. Across All Platforms
499 million minutes were consumed for the entire series for the week of January 6-12.

[01/15/25 - 02:35 PM]
TGL Presented by SoFi Match 2 on ESPN Draws Average of 1 Million Viewers, Up 9 Percent Over Match 1
With Tiger Woods making his playing debut, viewership peaked at 1.1 million from 8:30-8:45 p.m. ET and held steady in the 1 million range from 7:30 p.m. until past 9 p.m.

[01/14/25 - 12:31 PM]
Prime Video's First-Ever NFL Playoff Game Attracted the Most Concurrent Viewers Ever to the Service
Said news caps off a historic 2024-2025 campaign for the service.

[01/14/25 - 12:00 PM]
Netflix Top 10 Week of Jan. 6: "Squid Game" Season 2 Keeps Winning, While "Missing You" Doesn't Miss
"American Primeval" - the historical drama based on real-life events during the 1857 Utah War - arrived at the No. 2 spot with 10.4 million views.

[01/14/25 - 07:43 AM]
FOX Delivers Most-Watched Telecast of the Week with NFL Wild Card Game
The audience peaked with 39,510,000 viewers from 7:00-7:15 PM ET.

[01/13/25 - 04:05 PM]
ESPN's Presentations of College Football Playoff Semifinals at Goodyear Cotton Bowl Classic and Capital One Orange Bowl Score Multi-Year Viewership Highs
The games averaged 20.6 million and 17.8 million viewers, respectively.

[01/10/25 - 08:31 AM]
Cleveland Cavaliers Victory Over Oklahoma City Thunder on ESPN Averaged 1.87 Million Viewers
Wednesday's coverage peaked at 2.5 million viewers.

[01/09/25 - 08:32 AM]
ESPN's College Football Bowl Viewership Reaches Record Highs for 2024-25 Season
The 33 non-College Football Playoff bowls averaged 2.7 million viewers, marking a 14 percent year-over-year increase and the largest audience since the 2019-20 season.

[01/09/25 - 07:00 AM]
WWE "RAW" Wrestles Up 4.9M Global Views for Netflix Debut
The inaugural event on Netflix averaged 2.6 million households (Live+SD) in the US, according to VideoAmp, which is 116% higher than "RAW's" average 2024 US audience of 1.2 million households, and higher than any other "Monday Night RAW" broadcast in the past five years.