150TH OPEN CHAMPIONSHIP AT ST. ANDREWS IS SECOND MOST-WATCHED OPEN CHAMPIONSHIP IN NEARLY A DECADE
Total Audience Delivery of 2.516 Million Viewers Across NBC, USA Network and Peacock - Up 16% vs. 2021, Up 27% vs. 2019
Viewership Up 8% vs. 2015, Last Time Open Championship Was Held at St. Andrews
Final Round Total Audience Delivery of 4.725 Million Viewers on NBC and Peacock - Up 12% vs. 2021 - Peak of More Than 7.1 Million Viewers
Led By Peacock, 150th Open Championship is Most-Streamed Golf Event in NBC Sports History
All Four Rounds Were Most-Watched Sports Events of Their Respective Days
STAMFORD, Conn. - July 19, 2022 - NBC Sports comprehensive coverage of the 150th Open Championship at St. Andrews across NBC, USA Network and Peacock delivered the second most-watched Open Championship in nearly a decade, averaging a Total Audience Delivery of 2.516 million viewers to make it the second most-watched Open Championship since 2013.
Overall viewership for the 150th Open Championship was up 16% vs. 2021 (2.174 million TAD) and up 27% vs. 2019 (1.983 million TAD).
Sunday's final round coverage on NBC (9 a.m. - 1:48 p.m. ET) averaged a TAD of 4.725 million viewers - up 12% vs. last year's final round (4.207 million TAD) - and peaked with more than 7.1 million viewers from 1:30-1:45 p.m. ET, as Cameron Smith completed his come-from-behind victory.
This year's Open Championship viewership was also up 8% vs. 2015, the last time the event was held at St. Andrews (2.329 million TV-only viewers on ESPN).
Additional viewership highlights from NBC Sports' 150th Open Championship coverage:
· Led by Peacock, the 150th Open Championship is the most-streamed golf event in NBC Sports history, totaling 262 million minutes for all four rounds, surpassing 244 million minutes for this year's U.S. Open and up 95% vs. last year's Open Championship;
· Saturday's third-round coverage (9 a.m. - 3:28 p.m. ET) delivered a TAD of 3.426 million viewers across NBC and Peacock - up 14% from last year's third round coverage (3.018 million TAD);
· All four rounds of the Open Championship were the most-watched sports events of their respective days;
· Live From The Open coverage on GOLF Channel averaged 152,000 to equal last year's mark as the most-watched Live From The Open since 2017.
Total Audience Delivery is based upon live-plus-same day figures from Nielsen and digital data from Adobe Analytics.
TOP METERED MARKETS FOR 150th OPEN CHAMPIONSHIP (Final Round)
1. Ft. Myers-Naples 7.2/23
2. West Palm Beach 4.8/16
T3. Dayton 4.6/14
T3. Detroit 4.6/19
5. Richmond 4.3/16
T6. Buffalo 4.2/16
T6. Cincinnati 4.2/16
T6. Greenville 4.2/16
T9. Boston 4.0/19
T9. Louisville 4.0/14
T9. Columbus, OH 4.0/16