"CHRISTMAS IN JULY" MAKES HALLMARK CHANNEL THE #1 MOST-WATCHED DURING TOTAL DAY AND PRIMETIME FOR THE MONTH
Programming Event Delivered the
Most-Watched Program Every Saturday
NEW YORK - August 2, 2022 - Hallmark Channel's 2022 Christmas in July programming event made the network the #1 most-watched in cable entertainment during Total Day and Primetime among Households, Women 18+ and Total Viewers for the duration of its month-long run. The stunt's three all-new original movie premieres delivered the #1 most-watched original entertainment cable program every Saturday for three consecutive weeks among Households, Women 18+ and Total Viewers. Together, the premieres averaged 197,000 Women 25-54 and 1.8 million Total Viewers, and in total, reached 5.1 million unduplicated Total Viewers.
Key Nielsen Highlights (L+SD) - Hallmark Channel
· Hallmark Channel was the #1 most-watched entertainment cable network in Total Day and Primetime among Households, Women 18+, and Total Viewers for the duration of the Christmas in July programming event
· The three Christmas in July original movie premieres were the #1 most-watched entertainment cable programs every Saturday on their respective air dates among Households, Women 18+ and Total Viewers
· Compared to all other original programs, the Christmas in July programming event was the #1 most-watched original entertainment cable program of the month among Households, Women 18+ and Total Viewers
· The three all-new premieres averaged 197,000 Women 25-54 and 1.8 million Total Viewers, and reached 5.1 million unduplicated Total Viewers
Source: Nielsen L+SD 6/27-7/31/22; Excludes news & sports; "#1 Original Program" rank excludes repeats from program averages; Unduplicated P2+ audience, 6 min qualifier.
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned by Hallmark Cards, Inc., is Crown Media Family Networks' flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.