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[08/29/22 - 02:54 PM]
ABC's "The Bachelorette" Season Premiere Posts Gains Over Prior Season Opener
After 35 days of viewing on linear and digital platforms, the July season premiere of ABC's "The Bachelorette" grew to 6.75 million Total Viewers and a 2.73 rating among Adults 18-49.
[via press release from ABC]

Multiplatform+35 Day Program Ratings

Monday, July 11, 2022

ABC's 'The Bachelorette' Season Premiere Posts Gains Over Prior Season Opener

'The Bachelorette' Premiere Tops All 9 Episodes of Previous Season

'The Bachelorette' Gains More Than 2 Full Rating Points in Adults 18-49 After Delayed Multiplatform Viewing

After 35 days of viewing on linear and digital platforms, the July season premiere of ABC's "The Bachelorette" grew to 6.75 million Total Viewers and a 2.73 rating among Adults 18-49. "The Bachelorette" improved over last season's premiere (on 10/19/21) by 3% in Total Viewers (6.75 million vs. 6.54 million) and by 3% with Adults 18-49 (2.73 rating vs. 2.65 rating), topping all 9 episodes of the show's prior season.

"The Bachelorette" gained more than two full rating points in Adults 18-49 after 35 days of multiplatform viewing, delivering a delayed-viewing lift of +279% over its Live+Same Day rating (2.73 rating vs. 0.72 rating). "The Bachelorette" also picked up an additional +3.77 million Total Viewers with delayed cross-platform viewing (6.75 million vs. 2.98 million).

Source: ABC Multiplatform+35 Day Ratings for 7/11/22.





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· BACHELORETTE, THE (ABC)




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