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[12/28/23 - 11:59 AM]
Bills-Chargers Thriller in Peacock Holiday Exclusive Delivered Primetime's Largest Audience on Saturday Night
The Peacock Holiday Exclusive - Peacock's first exclusive NFL game - reached 9.9 million total viewers.
[via press release from NBC Sports]

BILLS-CHARGERS THRILLER IN PEACOCK HOLIDAY EXCLUSIVE DELIVERED PRIMETIME'S LARGEST AUDIENCE ON SATURDAY NIGHT

Game Reaches Nearly 10 Million Viewers, with Average Audience Peaking at 8.3 Million Viewers From 10:45-11 p.m. ET during First-Ever Commercial-Free NFL Fourth Quarter

Peacock to Present NFL's First Ever Exclusively Live Streamed Playoff Game on Super Wild Card Weekend -- Saturday, Jan. 13 in Primetime

STAMFORD, Conn. - Dec. 28, 2023 - The Buffalo Bills' down-to-the-wire 22-20 victory over the Los Angeles Chargers in the Peacock Holiday Exclusive delivered primetime's largest audience last Saturday against all other programming.

The Peacock Holiday Exclusive - Peacock's first exclusive NFL game - reached 9.9 million total viewers. The game peaked at an average of 8.3 million viewers from 10:45-11 p.m. ET during Peacock's presentation of the NFL's first-ever commercial-free fourth quarter, according to Nielsen custom fast national data with out-of-home viewership included.

"Peacock and NBC Sports successfully delivered the streaming service's first-ever exclusive NFL game with the innovative commercial-free fourth quarter," said NBC Sports President Rick Cordella. "Winning the night in primetime is a strong sign heading into our upcoming Peacock exclusive NFL Wild Card playoff game on Jan. 13."

Across Peacock, NBC stations in Los Angeles and Buffalo, and NFL+, Saturday's Peacock Holiday Exclusive (8:05-11 p.m. ET) averaged 7.2 million viewers based on Nielsen custom fast nationals.

Bills-Chargers delivered a 38.5/66 local rating/share on WGRZ (NBC Buffalo) and a 6.9/27 on KNBC (NBC Los Angeles).

In less than three weeks, Peacock will be home to the first-ever exclusive live streamed NFL Playoff game in primetime on Saturday, Jan. 13, 2024. The Peacock exclusive Wild Card game will be the second of three NBCUniversal games on Super Wild Card Weekend - marking the first time a media company presents three NFL Playoff games in a single weekend.

Viewership figures are based upon custom fast national live + same day data from Nielsen. Official national data for the Peacock Holiday Exclusive will be available on Friday.

--PEACOCK HOLIDAY EXCLUSIVE -





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[12/19/24 - 12:00 PM]
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[12/18/24 - 01:30 PM]
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[12/18/24 - 10:21 AM]
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In addition, "Live" posted week-to-week gains of +12% in Women 25-54 (0.47 rating vs. 0.42 rating), hitting a season high and posting the show's second week of growth in the demographic with its best delivery in three months.
[12/17/24 - 03:31 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Demos for the Week of Dec. 9 Versus CBS' "After Midnight" and NBC's "Late Night With Seth Meyers"
"Nightline" posted double-digit gains week to week across the board: Total Viewers (+16% - 840,000 vs. 725,000), Adults 25-54 (+76% - 215,000 vs. 122,000) and Adults 18-49 (+90% - 129,000 vs. 68,000).
[12/17/24 - 12:00 PM]
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[12/17/24 - 11:12 AM]
"Abbott Elementary" Holiday Special Delivers Glad Tidings - Rising +129% in Total Viewers and +410% in Adults 18-49 over Initial Live+Same Day Audience
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[12/17/24 - 05:16 AM]
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[12/16/24 - 02:45 PM]
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[12/12/24 - 10:00 AM]
"Tracker" Exceeding 18 Million Viewers and "Matlock" Nearing 17 Million Viewers in Live Plus 35-Day Multiplatform Viewing
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[12/12/24 - 09:02 AM]
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[12/11/24 - 12:01 PM]
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[12/10/24 - 12:00 PM]
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[12/10/24 - 10:56 AM]
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[12/09/24 - 09:44 AM]
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[12/05/24 - 05:53 PM]
Hallmark Channel's "Holiday Touchdown: A Chiefs Love Story" Wins Most-Watched Cable Movie of the Year!
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