| ESCAPE ROUTES (NBC)
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BROADCAST
HISTORY:
3/31/12
-
5/5/12
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STATUS:
canceled/ended (2011-2012 season) |
TIME SLOT:
completed airing its current season |
SEASON(S):
1 (6 episodes, 0 of which have yet to air) |
ADDITIONAL NOTES:
confirmed as canceled on 5/13/12 |
DESCRIPTION:
(from Ford Motor Company's press release, March 2012) Ford is joining together with NBC and Telemundo's mun2 network to launch "Escape Routes," a prime-time TV show featuring the all-new Ford Escape that debuts March 31. Ford was the first automaker to reveal vehicles via social media (Fiesta and Explorer) and social gaming (Escape), and is preparing for another first by launching the Escape using a prime-time reality TV show. "Escape Routes" combines the social vibrancy of the Fiesta Movement with original programming on prime-time television and features six teams competing in a unique road-trip competition. Ford is teaming up with NBC and an eight-time Emmy Award-winning reality producer to create "Escape Routes," a prime-time reality TV show that will air on Saturday nights on NBC and mun2 beginning March 31. "Escape Routes" is a new interactive reality series that will feature a cast of six teams of two participating in a unique road-trip competition with real-world challenges featuring the all-new Ford Escape. "This is the first time an automaker has used prime-time television to launch a new vehicle and it is a great showcase for the all-new Escape," said Jim Farley, Ford group vice president for Global Marketing, Sales and Service. "'Escape Routes' builds on the success of Ford's previous social engagement programs and takes it to the next level with TV. This is another example of the innovative ways Ford is reaching consumers." The show will air for six consecutive episodes and is hosted by reality TV show personality Rossi Morreale who has hosted a variety of network and cable TV programs. The show airs Saturday evenings at 8 pm/ET on NBC and will also air on mun2, the leading bicultural cable network for young Latino Americans, Saturday nights at 11 pm/ET. This is the first time Ford will air a series using both a general market broadcast and bilingual cable network. Each episode will also air on nbc.com and mun2.tv the day after the broadcast. |
PRINCIPAL CAST INFORMATION:
· Rossi Morreale as Host
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CREW INFORMATION:
· David Leener as EP
· Elise Doganieri as EP
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GENRE(S):
· reality (all)
· reality (competition)
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STUDIO INFORMATION:
· Profiles Television Productions
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